How to successfully target the college and 20-something crowd. Hint: You may have to ignore your instincts and put branding second.
Read MoreDoes Branding Matter to Millennials?
Category: Apparel
Spread the Word: Achieving the “Gossip Girl” Look
“Gossip Girl” is more than just a show about entitled young adults. Forget about the gossip and focus on the fashion by incorporating these looks into your wardrobe.
Read MoreIs Brand Consistency More Important than Rebranding?
Learn from Yves Saint Laurent and make sure your brand and the brands of your clients are sending the right message.
Read MoreFall in Love With the Latest Fashion Trends
Burgundy apparel, oversized coats and a little bit of leather (not altogether!)—these are just a few of the hot fall looks for 2012.
Read MoreGift Shop Gear
Photos from one of Philadelphia’s more popular museum gift shops.
Read MoreColorful Couture
Philly Fashion Week offers new ideas for adding color and accessories to spring looks.
Read MoreJogging for Glitter
The Rock ‘n’ Roll Philadelphia Half Marathon had glitzy gear fit for a rock star. Read on for tips on how to add glamour to your running programs.
Read MoreSpring 2013 Trends
New York Fashion Week showcases chevron, melon colors and white suiting for Spring 2013.
Read MoreMake It Work
Upcoming high-end fashion events will impact your apparel bottom line. Plus, Tim Gunn quotes to get you through all of them.
Read MoreYour Pop Culture Fashion Wish List
From Tom Baker’s wool scarf to Alex P. Keaton’s sweater vest—what item from a TV or movie character’s wardrobe is on your must-have list?
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