With more and more millennials tossing their paychecks toward fast fashion brands like Zara, H&M, Forever 21 and ASOS, and abandoning the allure of brand names, it’s shocking that luxury fashion brand Gucci even has any skin left in the game. And yet, today’s teens are lining up to spend $590 on the company’s iconic…
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King Cotton: the Past, Present and Future of the Promotional Apparel Staple
A look at the history of cotton, from its explosive growth in the Civil War-era U.S. to its increased production worldwide to its current status as king of the apparel industry. Also, the lowdown on cotton’s place in the promotional apparel market and the trends to expect for fall 2018 and beyond…
Read MoreHow Women’s Apparel, Unisex and the Corporate Market Has Changed (and How to Sell It Now)
Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women’s companion piece. This women’s apparel companion style should be manufactured with the exact same fabric as the men’s styling—but be distinctly “women’s” in make and silhouette. The theory and logic…
Read MoreAre YouTube Stars Jake and Logan Paul Branded Merchandise Geniuses?
Much of YouTube is geared towards children, and creators know that kids love branded merchandise (aka, swag). While the FCC has regulations stipulating the amount of advertising children can be exposed to on TV programs, YouTube has no such oversight. This of course means that creators can freely promote their online merch stores as much or as little as they like…
Read MoreMy 5 Favorite Promos of the Week: Pelicans Playoff Tees, Hanesbrands and More
I’m always excited when I come across great promos in the wild. This week, I saw so many amazing promotions that it was hard to pick just five. But, I managed to hunker down and make my top picks, and this week it is all about the T-shirt. Keep reading for my five. 1. New…
Read MoreThe Flannel Phenomenon and Decoration
Long thought to be untouchable for our marketplace, retail-style patterned plaid flannel shirts were rarely found in promotional products channels because there was always that nagging question of embroidery…
Read MoreMy 5 Favorite Promos of the Week: Cavaliers Tees, Sézane Totes and More
Is there anything better than seeing a great promotional product in the wild? I guess I might be more excited if Albus Dumbledore showed up at my house with a free pizza and my acceptance letter to Hogwarts, but amazing promotions are a close second. Here were my top five of the week. 1. Cleveland…
Read MoreKeeping Track of Your Apparel Orders
Question: How do I record an apparel order with more than one supplier? Answer: We do have complicated orders in our business—none more so than apparel orders. In all orders, I recommend that you use your internal purchase order number to number all parts of the order in your system: customer sales order, supplier purchase…
Read MoreMy 5 Favorite Promotions of the Week, Part 4
It’s been awhile since I compiled my list of promo favorites, but in the spirit of the holidays and “The Sound of Music,” I figured it was time to list out a few of my favorite things from this past week. Keep reading for my top five. 1. Sixers Scarf Credit:…
Read More10 Interesting Facts About T-shirts
If you’re like me, you have a closet full of T-shirts (my favorite is my Spice Girls tour T-shirt). Now that T-shirts have become a true fashion staple, it’s not unusual to see the majority of people donning T-shirts as part of their everyday wardrobes. Because of…
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