The reality of product failure for a supplier is not “if,” but “when,” so the ability to demonstrate the protocol for the process of a recall is just one of many components of the QCA accreditation process. But now, companies considering a product recall may be facing a legal minefield.
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What business are you in? When products are a part of your offerings, there are two ways to go to market. You can source the request from your customer and be in the need-fulfillment business; or you can create solutions, generate ideas, develop visions and plans and create the need.
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One area that we can always improve on is the circus known as social media. I suggest you take a hard look at who you are on Facebook and LinkedIn and give your profiles some shock therapy.
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Are you optimistic about sales in 2014? I know I am. To succeed in our technology driven economy you need to be savvy. Here are three game-changing strategies to propel your promotional products sales now and in the future.
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The end of the year always brings exciting and important announcements, and that’s no different for us at Promo Marketing.
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Powerful words create powerful results. Choose your words carefully whether spoken or written. Here are three that you should use and use to their full effect.
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There are just three phases on the path to getting wealthy, and understanding where you are on this path can help you figure out what you need to do to get to the next level.
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I have never, to my knowledge, walked up to anyone and said, “Will you please like me?” And never, ever, did I walk up to a complete stranger and try to bribe them to like me.
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Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.
Read MoreThey don’t call it a sales CYCLE for nothing.
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