The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest, stickiest ad in the land.
Read MoreThe Perfect Match
Category: Distributor News
“What If” Questions Help You Build Business… Now!
We all know that top producers in our industry are viewed by their clients as promotional marketing consultants or trusted advisors, not product vendors. In order to be viewed this way, you must uncover opportunities within an account that either increases revenue or solves a problem.
Read MoreTell Your Story by Answering Four Questions
Your problem may not be that you don’t have any value to add. Your problem is more likely that you don’t tell your story in a compelling way.
Read MoreIntegrated Giving
Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
Read MoreYour Voice Mail Message May Be Sending the Wrong Message
When you can’t answer the phone, what does a caller hear? Does your voice mail message give each caller a sense that you are professional, enthusiastic and eager to get right back to them… or does it leave them wondering when and if in fact you will ever call them back?
Read MoreGuest Rant: Is Specialization the Dying Trend?
Jeff Solomon is on vacation with his family in Hawaii, so this week’s rant is provided by his friend and industry colleague Glenda Stormes-Bice, MAS.
Read MoreMake It EPIC
Admit it, you are guilty. You use phrases you shouldn’t. I’m not talking about saying “epic” when something cool happens like my 10 year old. I’m talking about the tired, abused, misused, and lame phrases.
Read MoreBest Valentine’s Present Ever!
On February 14, our second grandchild, Noah Samuel Smith, was born. It was the best Valentine’s Day present ever.
Read MoreProspecting… Are You Hunting or Fishing?
How would you like to add a few BIG fish to your account list? Wouldn’t it be great to find two or three or 50? Well you can do exactly that if you learn how to go Fishing for new accounts instead of Hunting for new accounts!
Read MoreRelationship Advice
Well it’s Valentine’s Day and there is no escaping it, so Happy Valentine’s Day! While I am not the best one to ask for romantic advice, I do have a few tips when it come to building relationships with your clients.
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