Excerpts from Education at PPAI Vegas, Part 2

Below is part two of my thoughts and notes from the education sessions I attended Tuesday at The PPAI Expo Las Vegas. Tomorrow I’ll be posting my third and final set of notes on the sessions.

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Copyblogger and Why Your Writing Ability Matters

Copyblogger is a great writing advice website I’ve discovered recently. It’s focused on advice for crafting effective business and marketing copy online, and I’ve found most of the articles to be wonderful, insightful and absolutely worth reading for anyone whose job is meaningfully intertwined with writing.

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Mirror, Mirror on the Wall

The clock keeps ticking, and amazingly enough, we are in the dog days of the summer of 2010. This means the third quarter is winding down and the ever-important fourth quarter is about to begin, your last and best shot at hitting your numbers for the year. So maybe this is the time to bone up on your most important sales skill: daring to be yourself.

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Google AdWords vs. Social Networking for Small-Business Promotion

Discussing a case study from the New York Times about a small apparel seller’s experience with Google’s paid advertising platform versus free social networking methods

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