In the old days – and by old days, I mean 10 years ago – there was a stage and an audience when marketing a product or service. It was simple: Brands took the stage, shared their message with the audience, and that audience would decide what, if any, action to take. Fast-forward to today,…
Read MoreCategory: Management
Million Dollar Mindset: Drop the Rope
We all engage in mental tug of war. On the left side of the rope is our past, our resentments, our bad habits, our failures and our fears. On the right side of the rope is our future, our hopes, our dreams and our confidence in achieving an amazing life. The forces on the left…
Read MoreMaking it Happen: Turning a Hobby into a Thriving Business
Cindy Rumpf Novack founded CandlesAndSupplies.com. What started as a fun hobby with her daughters has now grown into a warehouse with more than 50,000 square feet of supplies and $8 million in sales. Novack sells much more than just candles and soaps, she delivers an experience for the customer and is empowering people to pursue…
Read MoreDoes Your Software Really Integrate with QuickBooks?
Ask the Accountant… Question: I am considering a software that says it integrates with QB. Is that all I need to know? Answer: Every product that says it integrates with QuickBooks has its own definition of “integrate.” In each case, the integration depends on what data is mapped into QB, which is defined by the…
Read More12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth
In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of…
Read MoreWhat Is Equity on Your Balance Sheet?
Ask the Accountant… Question: What is equity that shows on my Balance Sheet? Answer: In the basic accounting formula, equity equals assets minus liabilities. Assets are what you own, such as your bank account and accounts receivables. Liabilities are what you owe, such as accounts payables and credit card debt. Equity is the difference, or…
Read MoreAdvertising: Social Media or Google? Which is Better?
If you’re looking to expand your business reach and visibility, investing in online ads can give you great results. But there are many moving parts to an online ads campaign and it’s easy to waste money if not done the right way. As a small-business owner with a limited marketing budget, it is important that…
Read MoreDisrupting the Status Quo & Building a Proven Business Model
Steve Schulze started Nekter Juice Bar out of a desire to live a healthy lifestyle. His passion quickly turned into a business opportunity that has grown from one store location to more than 200 locations and more than $100 million in sales. Tune in to hear more about overcoming failures, valuable advice about franchising and…
Read MoreWhat If?
Do you ever ask yourself, “what if?” What if you reached out to a new prospect? What if you reached out to a former customer? What if you dreamed bigger and reached higher? What if? Life and business is full of “what if” questions. “What if” questions are unlimited. “What if” answers are far more limited…
Read MoreQuickBooks Built-In Browser Replaces Internet Explorer
Ask the Accountant… Question: I got an email from QuickBooks saying that there would be some kind of security risk because of a browser issue. What does that mean? Answer: Microsoft Internet Explorer 11 has been the default browser for QuickBooks Desktop. Microsoft stopped its support of Internet Explorer on June 15, 2022, and QB…
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