Yesterday, I wrote a story about American Apparel founder and former CEO Dov Charney’s new apparel company, which he plans to build into a rival of his former company. So far, we don’t actually know the name of the company, but we do know that it’s based in…
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And just like that, many of my current team members and I have been together here at Print+Promo and Promo Marketing for more than a decade. We have grown up together in a sense, celebrating some of life’s major milestones. There have been marriages, babies and other “life stuff”—the good and the bad. I honestly…
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Question: I have a vendor who has become a customer. QuickBooks will not let me use the same name. What do I do? Answer: You can use a variation of the name, such as “ABC Company” for the customer and “ABC Company Inc.” for the vendor. Alternatively, you can do something as simple as adding…
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This is what you clients want. This is what your staff wants. This is what your colleagues want. This is what baby boomers want. This is what millennials want. This is what my kids want. This is what my wife wants. This is a nearly universal truth. People want to be heard. Listen. Listening is…
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In my last article, I wrote about the first type of business plan, which is really having no plan at all. The sad fact is that more than 90 percent of business owners and sales representatives have no real plan for their businesses or their lives. The second of the three types of plans is…
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It’s not the product itself that provides value, but it is how the recipient uses and perceives it that influences branding and promotional efforts. You can assume that swag is a cheap and expendable marketing tactic, or you can leverage every impression possible and evoke valuable emotions in your customers and clientele by choosing the right…
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All business owners and sales reps know they should have a plan, right? We’ve all heard the saying, “If we fail to plan, then we are planning to fail,” right? There are three types of business plans, and in my next three articles I will address them. The first and most common type of plan…
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A frequently asked question that I get at speaking engagements is, “What is your elevator speech?” Or, I’m asked to help someone craft an elevator speech. Here’s what I don’t like about elevator speeches: They’re canned. They are a one-size-fits-all recitation that’s not going to win anyone any business. It’s not that I’m down on being…
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More than 100 technologists and business leaders will meet next week in San Francisco at the PPAI Technology Summit. This is largest-ever gathering of industry technology leaders. You can view the PPAI Technology Summit agenda here. The summit will include discussions on search engine optimization, security, project management and about a dozen other relevant topics, including industry…
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This weekend marked the start of the 2016 Olympics in Rio de Janeiro. I watched a variety of events and, like the rest of the country, I was in awe of the many young athletes competing their hearts out. The positive energy and sheer desire to win was evident in every competitor—as was the heartbreaking…
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