When I think of promotional products distributors, many of them are trying to convince their audience they are creative by telling them that they are. For example, if you have a “creative” idea to use a specific phone charger for Prospect X’s internal sales contest, how creative are you when your competition showed them the same product last week?…
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The New Year Will Require a New You
I am seeing lots of posts on social media about how much people look forward to saying “good riddance” to 2020 and getting started with the new year. These folks seem to think that all of the challenges of 2020 are going to magically disappear on New Year’s Day. Please let me encourage you to…
Read MoreOnline or Offline? The Answer Is Both
COVID-19 has only accelerated the growth of U.S. e-commerce, with online sales growing 54 percent in 2020 alone and projected even higher in 2021. With e-commerce sales sure to continue to grow in our industry, does that mean the traditional industry sales professional is on the way out?…
Read MoreWhy Horses Wear Blinders
If you have ever watched the Kentucky Derby or any horse race, surely you’ve noticed the horse blinders on the heads of the horses. The purpose of these blinders is to keep the horse from getting distracted by other horses, people or even birds. When a horse gets distracted and looks around, it can lose…
Read MoreHow to Improve Your SEO to Improve Your Marketing Results
Most promotional products distributors are aware that showing up on search results is important to the long-term growth and sustainability of their business. However, few give it proper attention, if any at all, or they search for solutions but end up overwhelmed by information overload. Here’s how to avoid that…
Read MoreStay Educated
Most successful people talk a great deal about how they stay educated and continuously develop. The truth is that none of us likes to say, “I don’t know.” But the honest truth is there is much you and I don’t know. If we want to continuously grow our success, we need to continue to continuously…
Read MoreChaos Creates Opportunity: Old and New Ideas for Prospecting and Retention
The present circumstances offer a once-in-a-lifetime opportunity for sales professionals who have the drive and the passion for this industry. Those who are willing to invest the time to retain existing buyer relationships and finances will succeed. Sales professionals who generate campaigns that target new companies and buyers will have the opportunity to pick up significant market share…
Read More8 Ways to Boost Blog Traffic Promoting Your Posts on Facebook
To help you drive traffic to your website using Facebook, here are eight simple tactics that will let you get maximum visibility and an increased number of readers with each post. Some of these tactics can also work on other platforms, expanding your reach even further…
Read MoreRemember to Order Specific Checks for QuickBooks
Ask the Accountant… Question: Do I have to order specific checks to print in QB Premier? Answer: Yes, QB Premier has a particular format when printing checks. You don’t have to order directly from Intuit. However, if you are ordering from another source, make sure they know which QB program you are using and the…
Read MoreWhat I Really Learned From Typing Class
When I was a freshman in high school, we had to take a mandatory class in typing. I attended an all-boys high school, and virtually all of us complained bitterly every day in that class. The requirement of the class was that we learn to type at least 40 words per minute. All of it…
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