Building brand awareness can be hard if you aren’t up to date with the latest business tools, including social media. That’s why we’re diving into ways to use Instagram—perhaps the most popular social channel—in order to reach your ideal audience. Instagram is not only a great way to connect, but also a helpful tool for promoting your business…
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Voting With Your Dollar
The Democratic National Convention was held here in Philadelphia last month, about 4.5 miles south of Promo Marketing offices. If you were in the city, you could see the convention’s influence everywhere, from the demonstrators to the crowded streets, the rallies to the blocked roadways, the … actually, protests and traffic were all you could…
Read MoreSee You in San Diego?
Next Sunday, I’ll be in San Diego for our Power Meeting event. This will be my first Power Meeting event, and also my first time in California, and I’m looking forward to both equally. (OK, maybe I’m looking forward to the burritos out there the most, but the event is a close second.) After booking…
Read More3 Types of Business Plans: Which Do You Have? Part 1
All business owners and sales reps know they should have a plan, right? We’ve all heard the saying, “If we fail to plan, then we are planning to fail,” right? There are three types of business plans, and in my next three articles I will address them. The first and most common type of plan…
Read MoreLargest Gathering Ever of Industry Technology Leaders
More than 100 technologists and business leaders will meet next week in San Francisco at the PPAI Technology Summit. This is largest-ever gathering of industry technology leaders. You can view the PPAI Technology Summit agenda here. The summit will include discussions on search engine optimization, security, project management and about a dozen other relevant topics, including industry…
Read MoreThere Is More Ahead of You Than Behind You
Quit being afraid of the future. That’s where all the good stuff lies. The road to failure is littered by organizations that feared and tried to hold back the future. Just look at Lotus 1-2-3, which owned the database and software business powering PCs in the days before Windows. Or look at Kodak, the company…
Read MoreThe Law of Attraction: Learn How to Talk to Yourself
In my last article, I discussed the importance of using “I am” statements. Today, I would like to discuss another powerful communication tool: questions. Specifically, I want to talk about the questions you ask yourself. The fact is, we ask ourselves at least several hundred, and up to as many as several thousand, questions a…
Read MoreThe Law of Attraction: Who Do You Think You Are?
In my last article, I discussed the importance of gratitude. Today, I would like to talk about the two most powerful words in the English language. If I asked you, “Who are you?” your answer would start with two words: “I am.” I am. The two most powerful words in the English language. Don’t believe me?…
Read MoreTrade Shows + Social Media = Marketing Bliss
The trade show—one of the main staples of offline marketing. Social media—one of the backbones of online marketing. As marketing continues to evolve and shift, it’s increasingly more important to have a blend of both online and offline channels. And, thankfully, mobile technology has made it easy to do both at once. I’m talking about…
Read MoreThe Most Important Thing You Need to Know about Millennials
So many blogs, books, presentations and articles provide broad insights on millennials. I’m going to share what I believe is the single most important insight you need to know about millennials. The millennial generation might better be referenced as the “Google Generation.” Never in the history of the world have we had access to answers…
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