Confession: I have a lot of promotional T-shirts—but I wear the majority of them as pajama tops. Why? It’s not about color, style, texture or unwieldy logos. It’s not even a matter of actually liking whatever organization, cause or movie the…
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Imprinted T-shirts are in with the fashion elite. Here’s how they are styling the tees.
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Pantone chose Radiant Orchid as the color of 2014. Here are nine ways to use the floral hue in the New Year.
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Why would someone choose one T-shirt over the other? Think about what would make you spend $25 on a shirt, and use that knowledge to help customers create unique and impactful apparel.
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Bloomberg Businessweek recently reported on a new apparel company animating T-shirts by cutting holes in the artwork, then placing smartphones or tablets behind the opening and configuring them so an animation would play. Is this a technology you could apply to your apparel marketing?
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Last Friday the Toronto Star published an article about one of its writers going undercover in a Bangladesh sweatshop. It’s an incredible piece, and one I think everyone in our industry should read.
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A new movement demands 100 percent cotton in all garments. What about high-quality synthetic tech fabrics?
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What would you do if the media drew a correlation between your latest T-shirt promotion and an infamous Chicago gang symbol? Just ask Urban Outfitters.
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Step 1: Be Kanye West. Step 2: Don’t not be Kanye West.
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The finals are over, the champions have been crowned, and all the commemorative gear has been handed out. Click through to see some of the best apparel promotions from the series.
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