While picking up my daughter after her freshman year of college this past week, I had a chance to see the spring of T-shirts in full bloom everywhere.
Read MoreCategory: T-shirts and Tanks
Entertainment Meets Marketing: Amazing Gatsby, Pop Art and Rock Music Promos
Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.
Read MoreWear a Running Shirt
Many Americans show tribute to those impacted by the Boston Marathon tragedy by wearing running shirts.
Read MoreThe 5 Best T-shirt Designs for Total Slackers
Equal parts ironic-mastery and legitimate design prowess, a great slacker tee is the perfect mix of beauty, minimalism, and eye-rolling laughter needed to say exactly what the wearer wants to communicate about his or herself. And since we’re all more or less in the business of perfect expression via T-shirt, I thought it might be cool and helpful and informative to look at some of the best slacker-esque designs out there floating around on the internet today.
Read MoreSpring and Summer Trends Seen at ISS Atlantic City
The first day of spring is March 20. Get ready with the bright, decorated shirts shown at the Imprinted Sportswear Show in Atlantic City.
Read More7 Winter Promotions
Valentine’s Day and other promotion ideas for February and March.
Read More3 Ways to Market like Honey Boo Boo: No, Really
Love it or hate it, there are some lessons to be learned from “Here Comes Honey Boo Boo.” Here are 3 ways to market like a superstar.
Read More99 Problems: An ineffective promotion shouldn’t be one
Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.
Read MoreI Don’t Want My MTV: When celebrity fashion takes a very wrong turn
The award show red carpet is a playground for celebrities to experiment and push fashion boundaries. Proceed with caution when designing your own wardrobe to avoid being on somebody’s “worst dressed list.” Promotional apparel can allow for fun and flexibility without crossing the line.
Read MoreWasted Opportunity?
Garbage frontwoman Shirley Manson’s eclectic looks lead to the question: Is there room for fun in promotional apparel campaigns?
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