We ask ourselves this question every day. For example: Oh look, someone brought in donuts! Can I eat that? Hmm, this has been in the fridge for three weeks. Can I eat that? Mmmmm this lip balm smells like pineapples. Can I eat that? Don’t get me wrong, I’ve never gnawed on lip balm before, but…
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The Story of American Apparel
American Apparel is arguably the most well-known promotional products company in the world. Strip away the stores, the ads, the headlines: At its core, it is a wholesaler that built its business manufacturing and selling T-shirts to decorators. That’s American Apparel. Of course, American Apparel also is an internationally known retail brand. It’s impossible to…
Read MoreShow and Tell: Kid Me Versus Adult Me
In the second grade, I brought an owl pellet to school for show and tell. I vaguely remember a combination of laughter and complete disgust amongst my fellow classmates after explaining why I decided to jam a mass of regurgitated bird parts into my backpack to show everyone at school. (The reason is because I loved owls—some would say a…
Read MoreMy 2016 Promo Picks for Spring
No matter what my relationship status is Valentine’s Day warmly reminds me that winter is ending and spring is (kind of) around the corner. Naturally, I’ve been thinking about all of the spring promotional products I’d like to have this year. Based on 2016 trends and personal needs, here are four products that I’ll be…
Read MoreThe Best PPAI Expo Ever … Really?
The branding for this year’s Promotional Products Association International (PPAI) Expo was “The Best Expo Ever,” which is a big claim, considering the Expo is always a great event. The Expo is the largest industry event of the year. It’s a busy, productive week that, for many, goes beyond being a trade show—it’s more like…
Read MoreGet Real
How do you make yourself matter to your customers? How did selling today become such a “soft” touch? How did things like liking, loving, trusting and focusing on the mission become more important than prospecting, qualifying, looking at features and benefits, and closing, closing, closing?
Read MoreSecurity Is Sexy
Security always has been considered anything but sexy. Money rarely flows to security projects since most executives pay little mind to security. Instead, sales and marketing receive the majority of the investment.
Read MoreWill My QuickBooks Run if I Upgrade to Windows 10?
Maybe … I recently contacted Intuit/QuickBooks with that very question. I was told, “Based on initial testing, Intuit has found no issues with running QuickBooks 2015 on Windows 10.”
Read MoreA Personal Reflection on Life and Loss
Life has its ups and downs. We can all rejoice about the good things we have experienced in life. As a kid, you may have done special things in sports or celebrated academic accomplishments.
Read MoreThe Only Marketing You Need
Astound me! That’s right, knock my socks off! Make me notice that you’re different. Make me talk about you—positively. Make me want to brag about you.
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