Expo is our biggest event of the year and every minute counts. Here are some of the best tips to be tech-ready, as well as a few bonus tips to make your trip valuable.
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It’s Simple. Be Nice. It’s Good for Business
Good communication leads to good relationships, and good relationships are good for business. This applies to both our personal and professional lives.
Read MoreHow Much Do You Care?
If you don’t care enough to figure out their pain, why should they care about you?
Are you tired of being shopped? Have your products become just another commodity? Why doesn’t “winning the bid” feel like a win? Did you win if you don’t feel good about yourself or your client when you get the order?
Read MoreNew-fashioned Writing Instruments
Writing helps me remember things way better than typing does. In “Write It Down, Make It Happen,” author Henriette Anne Klauser says that your brain works overtime when you write, sending a signal to the cerebral cortex saying: “Wake up! Pay attention! Don’t miss that detail!”
Read MoreFor Apple, It May Not Be the Money
You’ve probably heard the buzz created when Apple’s attorneys contacted promotional products distributors last week. The issue is aftermarket charging cords and AC adapters sold that connect to iPads, iPhones and iPods, and Apple’s claim that they infringe on Apple patents.
Read MoreI Could Have Slept In Too
Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I shared my thoughts as I was out running one morning.
Read MoreProducing Perfect Videos: Music Matters
Finding the right music is one of the most important steps to creating the perfect video. Music sets the tone. If there’s no talking involved, we rely on music to tell the story. For product videos where there is no storyline, we use music to make viewers feel a certain way about the product at hand.
Read MoreStop Doing What’s Not Working
Are you still wondering when things will get back to “normal”? Sorry, but what you’re experiencing is the new normal. It’s time to wake up to the fact that what worked for you in 2007 is not going to work for you in 2015. If you’re still working in the same way, prospecting in the same way and it’s not working for you—guess what? It’s time to rethink your business.
Read MoreRethinking Children’s Fashion: Casual, Fashionable and Durable Is Doable
Thanks to two fabulous supplier sponsors, American Apparel and L.A. T Sportswear Inc., our company’s children rocked the latest styles in casual wear in this playful video:
Read MoreHoliday Gifts and the iPad or Laptop Debate
It’s that time of year where I get asked “What should I buy my niece, nephew, daughter, son, etc.?” It’s one of my favorite questions and the answer is the same answer to all IT questions … It Depends …
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