Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
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Expo is our biggest event of the year and every minute counts. Here are some of the best tips to be tech-ready, as well as a few bonus tips to make your trip valuable.
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Good communication leads to good relationships, and good relationships are good for business. This applies to both our personal and professional lives.
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If you don’t care enough to figure out their pain, why should they care about you?
Are you tired of being shopped? Have your products become just another commodity? Why doesn’t “winning the bid” feel like a win? Did you win if you don’t feel good about yourself or your client when you get the order?
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Writing helps me remember things way better than typing does. In “Write It Down, Make It Happen,” author Henriette Anne Klauser says that your brain works overtime when you write, sending a signal to the cerebral cortex saying: “Wake up! Pay attention! Don’t miss that detail!”
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You’ve probably heard the buzz created when Apple’s attorneys contacted promotional products distributors last week. The issue is aftermarket charging cords and AC adapters sold that connect to iPads, iPhones and iPods, and Apple’s claim that they infringe on Apple patents.
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Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I shared my thoughts as I was out running one morning.
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Finding the right music is one of the most important steps to creating the perfect video. Music sets the tone. If there’s no talking involved, we rely on music to tell the story. For product videos where there is no storyline, we use music to make viewers feel a certain way about the product at hand.
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Are you still wondering when things will get back to “normal”? Sorry, but what you’re experiencing is the new normal. It’s time to wake up to the fact that what worked for you in 2007 is not going to work for you in 2015. If you’re still working in the same way, prospecting in the same way and it’s not working for you—guess what? It’s time to rethink your business.
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Thanks to two fabulous supplier sponsors, American Apparel and L.A. T Sportswear Inc., our company’s children rocked the latest styles in casual wear in this playful video:
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