Joe’s Crab Shack offers free crab tomorrow. That’s because it’s never tomorrow. All we have is today. I’ve talked to thousands of distributors in this industry who will never get wealthy because they’re postponing success. Here are the three things that most people are doing to postpone success
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We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs recently sponsored an event and provided the guests with a swag bag that resulted in some unanticipated results.
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Responding to a need in our industry, a group of savvy distributors and suppliers have come together to create a badly needed resource. Their mission is to bring truth and justice to our industry.
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When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
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There is a market of around $20 billion dollars for what you’ve got to sell. Most of us would be very happy with just a few crumbs from that table. So what’s holding you back?
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I love spotting great guerrilla marketing campaigns. They’re surprising, entertaining and often shockingly bold. That’s what makes them work. There’s nothing bland about them. Like a 7-foot-tall basketball player at a cocktail party, guerrilla marketing stands out.
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For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives.
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A common question I hear from parents is how to protect your children online. There are numerous options from software, to proper parenting that you can choose from.
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At some point in history, paper memorandums were circulated around offices and included “carbon copy” (CC) at the bottom for someone who received the actual carbon copy of the information. For a larger audience—and when copiers were invented—the CC field could include a number of names. The recipient of the memo knew who else had received the memo. It kept the information flow streamlined as there was no guesswork of who had received or not received the memo.
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There’s no avoiding the fact that safe and compliant promo products come at a price. Rarely is a product that has been manufactured and shipped in a socially responsible and safe manner without a competitor in the marketplace at a lower price.
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