The Anatomy of Emotional Marketing

You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.

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“Free Crab Tomorrow”

Joe’s Crab Shack offers free crab tomorrow. That’s because it’s never tomorrow. All we have is today. I’ve talked to thousands of distributors in this industry who will never get wealthy because they’re postponing success. Here are the three things that most people are doing to postpone success

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Promotional Products: When Swag Goes Wrong

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs recently sponsored an event and provided the guests with a swag bag that resulted in some unanticipated results.

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Discover the Truth About Bad Companies!

Responding to a need in our industry, a group of savvy distributors and suppliers have come together to create a badly needed resource. Their mission is to bring truth and justice to our industry.

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6 Reasons Why Marketing Fails and How to Prevent It

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.

There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.

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Going Guerrilla: Some Do’s and Don’ts of Guerrilla Marketing

I love spotting great guerrilla marketing campaigns. They’re surprising, entertaining and often shockingly bold. That’s what makes them work. There’s nothing bland about them. Like a 7-foot-tall basketball player at a cocktail party, guerrilla marketing stands out. 

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Promotional Products as an Engagement Strategy: Part 3 of 3

For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives.

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