Communicate Better, Sell More

Ryan Sauers talks with me about his new book and the importance of understanding how you (and others) talk and listen.

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Loopholes in Product Safety Law Put Compliance Burden on You

You sell a product to a Little League for distribution to 7-year-olds. Would your client expect the product to comply with Federal children’s product standards?

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The First Step of Small-Business Marketing: Choice Responses

The most thought-provoking responses to last week’s question of, “When planning a marketing campaign, what is the first question you ask?”

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