Lately, I’ve been pondering the changing world we live in. In reflecting on this topic, a concept one of the most forward-thinking people I know, Charley Johnson, shared a while ago came to mind.
Read MoreDo You Suffer from Elephant Thinking?
Category: Uncategorized
5 Tips To Get Your Press Release Printed
You know how to get your client’s message out on a pen, but do you know how to get it out as a press release? Here are tips to help maximize your PR prowess.
Read MoreThinking Outside the Price
In observing a recent sales conversation, I wondered why the salesperson had automatically assumed that price and saving money were the most important factors to the CMO.
Read MoreWe Got the Beat
OK, it’s TMI (too much information) time. I’ve been a drummer since age six when for my birthday my mother gave me the option of a bike or a drum set.
Read MorePromotional Products Reduce State Budget Deficits Across the Country!
News of the serious economic challenges of many states across the country is not just hearsay any longer. From the East to the West Coast, the nightly news is dominated by reports chronicling state and local governments struggles in dealing with significant budget shortfalls.
Read MoreHave Just the Rules Changed? Is it a Whole New Game?
Over the past couple of decades, several industries have been rocked to their core. Some are nearly extinct. Others are permanently changed. What is happening now to the promotional products industry? Have the rules changed, or is this a whole new and different game?
Read MoreReinventing the Apple
Recently, Apple unveiled the new iPad 2. It was exciting to see the upgrades on the device, but more than the new bells and whistles, what was really exciting to see was Steve Jobs at the helm.
Read MoreIt’s Fri … I mean Monday, Monday, Gotta Get Down on Monday
How to market yourself like an accidental pop star.
Read MoreBikers, Babies and the Fight Against CPSIA
CPSIA regulation is affecting the motorcycle industry, and the motorcycle industry is fighting back. Will promotional products professionals do the same?
Read MoreDecisions, Decisions
I love to shop-for my business and, of course, for me! But I find that these days there are so many choices—brands, colors and styles, to name just a few—that it’s hard to make buying decisions.
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