The Problem With International Women’s Day Promotions

Brands went all in on marketing for International Women’s Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women’s issues, women’s rights and, of course, women in general, but it’s a little more complicated than that. Here’s a few of the…

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The Muzzillo Dictionary of Sales Terminology: The Definition of ‘I Will Call You’

In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call…

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