As we look forward into 2022, most experts predict that the headwinds impacting the promo industry will continue, coupled with the latest COVID variants. But at Boundless we are seeing opportunities like never before in our 16-year history. The following signs from our customers make us very optimistic about 2022…
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How to Market Without Facebook (and Why You Should Be Thinking About It Now)
For all its faults, I still see Facebook as the No. 1 platform to promote just about anything online. But some of us have become overly reliant on this one platform to meet our needs. How do you market without Facebook? Here are a couple of ideas. And you might not want to wait until Facebook disappears to start using them…
Read MoreOur 5 Favorite Promotional Products of the Week: Burrito Gym Bags, Mariah Carey McDonald’s Merchandise and More
It’s the holiday season, but we aren’t focusing only on holiday-themed promotional items. That would be a shame to overlook so many good products. So, while our halls may be decked, our minds are still on great products like Chipotle burrito gym bags, Mariah Carey McDonald’s merch and more…
Read More5 Steps to Transform Your Promo Business (by Thinking Like an Ad Agency)
Distributors spend far too much time simply putting logos on merchandise and calling themselves marketers. This is an enormous problem—one that the supply chain stresses are only serving to exacerbate. However, distributors can follow five steps to create magic for their clients by thinking like an ad agency…
Read MoreSometimes We Need to Hear ‘No’
Most of us sales and business development types don’t like to hear the word “no.” I get it. But sometimes, us management types need to hear “no.” Let me explain. I recently asked our administrative assistant if she would help with a new project. She replied with an emphatic but polite “no.” The truth is that she was correct…
Read MoreWhat Happened to My Purchase Order Emails From QuickBooks?
Question: After I emailed a purchase order to a supplier in QB Premier, I used to see a message telling me that it had been emailed. I don’t see that anymore. What happened? Answer: You are probably talking about a pop-up message that said: “QuickBooks sent the email to your email application. Your email application will send it to the recipient.”…
Read More8 Simple Steps to Protect Your Distributor Website From Hackers
The recent GoDaddy security breach exposed over a million users’ websites and email accounts. Keeping your online properties safe is one of the most important things you can do to protect yourself and your business. The good news is, there are a few things you can do that don’t involve that much technical know-how…
Read MoreOur 5 Favorite Promotional Products of the Week: Dino T-shirts, Imperfect Coffee Cups and More
There are a lot of songs about December, but we’re not sure how many songs there are about promotional products. While we scour our record collections, take a look at five items worthy of their own song, including a movie-promo disaster kit, a killer coffee mug, a very optimistic baseball calendar and more…
Read MoreHow to Avoid 4 Common Mistakes: Franchising Advice From Rick Del Sontro
Rick Del Sontro offers expert advice on franchising, including what investors are looking for and common struggles to avoid in starting up a business. As founder of a company that was named to the Inc. 5000 List of the Fastest-Growing private companies for six consecutive years, Del Sontro knows what it takes to drive success. Tune in to hear more…
Read MoreRemind Your Customers: Saying ‘Thanks’ With Promotional Products
Our advertising medium is just about the only one that results in a “thank you” from the target audience. Whether it be an employee reward, customer appreciation gift or sales incentive, we need to let our clients know that now is the perfect time to show appreciation to their hungry customers and target audiences using promotional products…
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