As anyone who watches football knows, the quarterback is the person that sets the tone for not only what happens on the field but off it as well. Nothing happens on the offensive side of the ball without the quarterback, period. When I look at a business, there’s a department that’s clearly the organization’s quarterback—and it’s not one you’d expect…
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Million Dollar Mindset vs. Limited Mindset
Everyone has a mindset. One type is a million dollar mindset, where your success knows no limits. The other type is a limited mindset, where your path to success knows lots of limits. The choice is yours. I know of massively successful people who who rightfully could have seen their circumstances as limiting, but they looked past their limitations and persevered to amazing success…
Read MoreWhy Integrate QuickBooks With SAGE?
Question: I see that QuickBooks integrates with SAGE Online. What are the benefits of doing this? Answer: SAGE Online does integrate with the QB desktop products, Pro, Premier and Enterprise, and QuickBooks Online (QBO). It allows you to write orders in SAGE and export them into QB…
Read MoreGetting the Most Out of Trade Show Season: Tips From a Distributor
It’s trade show season, and it can be daunting to make a plan to ensure the time and financial investment are worth it. Staying organized before, during and after the event should make for some great product finds for your customers immediately and throughout the year…
Read More3 Low Cost Marketing Tactics to Focus On in 2022
Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…
Read MoreNever Say ‘No’ to a Client (Try These Alternatives Instead)
“Sometimes we must say ‘no,’ but we should do so in a way that doesn’t create roadblocks between the customer and us,” says Shawna Keen, vice president of sales at Juice Marketing. “Instead, we always want to open new avenues of opportunity. Changing how we say ‘no’ has power.”…
Read MoreYour Big Mac Moment: The Comfort of Safety Versus the Promise of the Unknown
Throughout life, we all have Big Mac Moments—moments where you have to decide whether to do something that’s a little uncomfortable, that allows you to grow and forces you to do something different than you always have, or to continue to do what you’ve always done and yield the same results. As the year begins, it’s a perfect time to think about your Big Mac Moments…
Read MoreWhat’s Your Big Idea?
I am always amazed when I realize that every great man-made creation started with only an idea. Just an idea. The iPhone was just an idea at one time. Amazon.com was just an idea at one time. You get the point. But do you get that there is no limit to the size of ideas? There’s no limit to the size of your ideas for your business or your life…
Read MoreThe Top 10 Most Popular Articles in Our Marketing Blog for 2021
In planning our content strategy for the new year, one of the things we do at Action Marketing is a thorough review of the readership of our existing content. Here are our top 10 most popular articles from 2021. We hope they are informative and inspiring for you to elevate your marketing for your distributor business…
Read MoreOur 5 Favorite Promotional Products of the Week: Betty White T-shirts, Water Kegs and More
Well, folks, it’s been an excellent run, but today is actually the last day of the Threads newsletter as we know it. Don’t worry, we’ll still be covering all things branded apparel at PM, but we’re also launching a whole new site dedicated to the decorated apparel community. Speaking of decorated apparel, check out the cool stuff we found for this week’s Fave 5…
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