The Why of Whataburger: How Singular Focus on Being Different Leads to Success

If you choose to compete directly with the “big guys” by providing similar services and value propositions and extolling your “creativity,” your road to success is going to be bumpy at best. Instead, look internally to understand what you do better—and differently—than anyone else in the marketplace. Just like Whataburger found, the right clients are willing to pay for that…

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Do Your Homework

I just hung up on a sales rep. Originally, I reached out to his firm to learn more about their services. We had to reschedule a few times over the last few weeks. Finally, we were about to connect. He starts out asking lots of questions about Proforma and the project on which I was working. I asked him what he knew about Proforma, to which he replied, “not a ton.” That’s when I hung up…

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