Buy a Mirror

Buy a mirror. There are two kinds of people in the world. And you can learn a great deal by their responses to handling a misstep. Let’s say you are going on a walk and trip on a crack in the sidewalk. The first kind of person gets critical of the homeowner with the crack…

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How We Talk About Promotional Products: Why Language Matters

It’s time to blow up much of the nomenclature that is used by others—and by us—to describe what we do. But certain words keep cropping up, even within the industry. And they’re not the only ones that give us a bad rep. I want people on the outside to understand how creative and impressive everyone involved is. Here are a few terms to reconsider…

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