Is there anything better than seeing a great promotional product in the wild? I guess I might be more excited if Albus Dumbledore showed up at my house with a free pizza and my acceptance letter to Hogwarts, but amazing promotions are a close second. Here were my top five of the week. 1. Cleveland…
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It’s getting ugly out there. In the last four weeks, I’ve seen more successful “hacking” attacks within the promotional products industry than ever before. I am confident the attacks are 3 to 4 times more prevalent than they were just several months ago. This is creating havoc for everyone from suppliers to our buyers. The…
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Brands went all in on marketing for International Women’s Day, which in theory, seems like a great thing. All these small and large corporations are coming together to express their support of women’s issues, women’s rights and, of course, women in general, but it’s a little more complicated than that. Here’s a few of the…
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Failure is a part of success. Sometimes failure can be the key to your fortune. You may have heard the story of how an engineer at 3M was trying to invent a super strong adhesive, but came up with a super weak one instead. That weak adhesive he invented became the secret to 3M Post-it…
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My last blog, “5 Reasons to Stop Using Voicemail,” triggered several conversations with people who had different viewpoints. Some conversations, including one left as a post on the blog, asked for ways to increase responses. Today’s post gives you alternatives to increase responses that are much more worthwhile than leaving voicemails especially when prospecting. Do…
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In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “I will call you” is really “I will never call you.” Similarly, when a prospect tells you, “Let me think about it,” what they are…
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Question: I am working in QuickBooks Premier. I want to delete an item in a list, but QB will not let me. What can I do? Answer: QuickBooks will only allow you to delete an entry in a list if you have never used it before in your company file. If you have ever used…
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Voicemail is on a prolonged downward trend that is beginning to accelerate. Nearly all the messages I receive on voicemail are cold callers. Nearly all the messages on voicemail never make it past 5 seconds before I delete them. There was a time that I cared enough to listen to—and even to return—people’s calls and…
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In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call…
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Question: I don’t like reconciling my checking account. Is there really a reason to do that? Answer: Monthly reconciliations are a critical part of your accounting. I could argue that it is one of the most important steps to making sure your records are complete and correct. Every month, you should reconcile each of your…
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