Using Gifts and Giveaways to Promote Wellness

The Rising Trend in Personal Care Good marketing, and the products or services being promoted, seek to identify and fill a void within the consumer’s present life. For millions of individuals, that void often centers around wellness and personal care. An overlooked yet deadly serious element of daily life, self-care is an activity or habit…

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4 Promotional Marketing Tips from ‘Pokemon Go’

Maybe you’ve heard of ‘Pokemon Go,’ maybe you haven’t or maybe you’re just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, “Pokemon Go” is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…

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Don’t Like Showing Item Numbers to Clients?

Question: I don’t like to show item numbers to my clients. Is there a way to avoid that in QuickBooks? Answer: Yes. You can customize templates to include only the fields you want and eliminate those you don’t. (And, it is a good idea to not show item numbers on customer forms, as it makes…

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Good News: Miss Teen USA Swaps Bikinis for Athleisure

Without beauty pageants, we wouldn’t have “Miss Congeniality.” So, I do give them credit for that—but not much more. That is, until last week when the Miss Universe Organization announced that the Miss Teen USA competition would eliminate the swimwear competition and integrate an athletic wear competition. Among other things, do you know what that decision signals? Athleisure continues to soar in popularity, and it’s here to stay…

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The Rolling Stones Were Wrong

In the Rolling Stones’ famous song, they say, “You can’t always get what you want, but … you get what you need.” We all know that’s wrong. We don’t always get what we need. I believe we get what we see. Getting what you see is the practice of visualization—creating vivid pictures in your mind…

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