Do you know what success looks like for you? I’m amazed by the number of people who are dissatisfied with their current situations but cannot describe what their personal happiness would look like. In “Alice in Wonderland,” the Cheshire Cat tells Alice that if you don’t know where you want to go, then “it really…
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With fall just weeks away, I’ve been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the “Gilmore Girls” revival. Honestly, there is nothing more fall than “Gilmore Girls,” which is set in the fictional New England town of Stars Hollow. And with Netflix…
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The customers make the buying decisions to buy what they want, when they want and from whom. What Salespeople are inundated with what to sell from suppliers, managers and their general experience. It’s not a secret that customers want to know what is popular. We all want to know today’s special when we visit a…
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The Democratic National Convention was held here in Philadelphia last month, about 4.5 miles south of Promo Marketing offices. If you were in the city, you could see the convention’s influence everywhere, from the demonstrators to the crowded streets, the rallies to the blocked roadways, the … actually, protests and traffic were all you could…
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Imagine this: The event is going a lot better than you had expected. Everyone seems really excited about the new launch, and a bunch of the prospects in attendance have expressed interest in learning more about what you can offer. You have gathered lots of new, quality leads it seems! Even better, your chief marketing…
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It’s not the product itself that provides value, but it is how the recipient uses and perceives it that influences branding and promotional efforts. You can assume that swag is a cheap and expendable marketing tactic, or you can leverage every impression possible and evoke valuable emotions in your customers and clientele by choosing the right…
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We all know how well a shirt fits is an essential factor in how well an apparel promotion turns out. In most cases, a one-size-fits-all option just doesn’t work. But fit isn’t the only aspect where the one-size-fits-all approach fails. Customer service and engagement—whether it’s for clients or end-users—needs to be personalized, too…
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Next Sunday, I’ll be in San Diego for our Power Meeting event. This will be my first Power Meeting event, and also my first time in California, and I’m looking forward to both equally. (OK, maybe I’m looking forward to the burritos out there the most, but the event is a close second.) After booking…
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All business owners and sales reps know they should have a plan, right? We’ve all heard the saying, “If we fail to plan, then we are planning to fail,” right? There are three types of business plans, and in my next three articles I will address them. The first and most common type of plan…
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Question: Why can’t I email out of my QuickBooks Premier 2013 anymore? Answer: “Software sunset.” Intuit, the company that owns QuickBooks, like other software providers, continually upgrades and improves its products. And, from time to time, it stops supporting the older software in favor of the more recent versions. The QuickBooks products have been evolving…
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