With all this 2016 election hullabaloo, we’ve been focusing a lot of attention on the Democratic and Republican National Conventions’ merchandise. And while that’s definitely important, there’s another convention that pulled out all the stops for its merchandise. San Diego Comic-Con is that wonderful yearly event where fans receive updates on their favorite comic franchises,…
Read More
A/B testing is one of the most underutilized opportunities by promotional firms today. It’s also something you need to know about to help your clients succeed online. Fortunately, understanding A/B testing is not that complicated. Implementing it is easy, too. Consider this example: What subject line generates more clicks to your website? “20 percent off…
Read More
The Rising Trend in Personal Care Good marketing, and the products or services being promoted, seek to identify and fill a void within the consumer’s present life. For millions of individuals, that void often centers around wellness and personal care. An overlooked yet deadly serious element of daily life, self-care is an activity or habit…
Read More
When it comes to promotional products, clients want impressions. They want their names on the forefronts of people’s minds. But let’s take it a step farther. Instead of simply prompting someone to think about the client, can we use the product, the design or the imprint to get people talking about it? Can we aim to create products that start conversations?…
Read More
In my previous blog post, I wrote about the first of three principles for using visualization to drive success and activate the creative powers of your subconscious mind. The second principle of visualization is that it focuses your brain to help you recognize, and even marshal, resources that may have been available to you all…
Read More
Brands that are trying to be something they are not should be worried. A new generation of consumers and B2B buyers who really care about the purpose of the companies they buy from and work for, combined with a landscape in which brands increasingly are exposed by the people who work for them, are putting pressure…
Read More
Maybe you’ve heard of ‘Pokemon Go,’ maybe you haven’t or maybe you’re just wondering why all these millennials suddenly are congregating on your lawn mumbling something about Pinsir. Whatever the case, “Pokemon Go” is sweeping the nation with its augmented reality- (AR-) and Google Maps-integrated mobile app. Using…
Read More
I’ve had my Samsung S7 for two weeks now after upgrading from the S5. My S5 was losing battery quickly, giving me less than a half a day of use. So I bought the S7 hoping to solve that problem. I felt unsure about the upgrade. After all, other than battery life, my S5 was…
Read More
Question: I don’t like to show item numbers to my clients. Is there a way to avoid that in QuickBooks? Answer: Yes. You can customize templates to include only the fields you want and eliminate those you don’t. (And, it is a good idea to not show item numbers on customer forms, as it makes…
Read More
What do fire extinguishers, phone holders and beach umbrellas all have in common? They’re all promotional products that we (probably) need this week. See for yourself: For information about our video services, contact Brittany at [email protected].
Read More