As we were preparing our Top Distributors issue, news broke of four major industry shakeups. In the span of two weeks, Ennis announced plans to sell off Alstyle Apparel to an undisclosed buyer (later revealed to be Gildan Activewear), Hanesbrands Inc. acquired Champion Europe and Pacific Brands Limited, Taylor Corp. bought Staples Print Solutions, and private equity…
Read More
Where’s your focus? It seems like all the glamour and excitement in sales and marketing focuses on account acquisition. Everyone loves the “rainmaker,” the professional who reels in the big fish and new, headliner clients. We spend our time, our resources and our money on carefully crafted marketing plans. We think through objectives, strategies and…
Read More
Trump! Clinton! Feel the Bern! Some can’t help but support their candidates both privately and publicly. Recently, Cheryl Rios, a marketing specialist, discovered the danger of talking politics online—she lost her largest clients. But, I’m not writing today to get you to stop talking politics. I want you to talk politics—even online—but directed toward your elected officials. Next…
Read More
Prints make it easier to mix different colors, textures and fun into one cohesive look. They breathe a touch of life into an outfit. Of course, I get it. Patterns can be overwhelming. They are bold statements. And they are, perhaps, even bolder statements in the promotional products industry. But there are plenty of ways to incorporate them into a promotion without overdoing it…
Read More
Yesterday my friend gave me a T-shirt. It was for his band. I’ve been friends with this guy for close to 20 years, and we hang out on a very regular basis, but I was still excited to receive this free T-shirt. Why? It didn’t have anything special about it. Sure, it has a neat…
Read More
The trade show—one of the main staples of offline marketing. Social media—one of the backbones of online marketing. As marketing continues to evolve and shift, it’s increasingly more important to have a blend of both online and offline channels. And, thankfully, mobile technology has made it easy to do both at once. I’m talking about…
Read More
Question: What financial statements do I need to have for my accountant? Answer: The two standard financial statements you need to produce are your balance sheet and your profit and loss statement (also known as an income statement). A balance sheet is a financial snapshot on a given day. It is dated “as of” a…
Read More
What do toilet mugs, six packs and flowers all have in common? They’re all promotional products that we (probably) need this week. Here’s why: For any questions about Promo Marketing’s video services, contact Brittany at [email protected]. Don’t be shy!
Read More
If you’ve been anywhere in my vicinity this past week, you’ve probably heard my “Beyoncé is a genius speech.” (Sorry, roommates, parents, friends, family, strangers on my bus, etc.) First, she debuted her amazing athleisure line, then she surprised fans with the work of art that is “Lemonade,” and, finally, she showed her skills at…
Read More
So many blogs, books, presentations and articles provide broad insights on millennials. I’m going to share what I believe is the single most important insight you need to know about millennials. The millennial generation might better be referenced as the “Google Generation.” Never in the history of the world have we had access to answers…
Read More