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Collection: Trending Stories

2025 Counselor State of the Industry: Reconsidering China

The impact of tariffs is accelerating a defined trend: suppliers expanding their overseas sourcing beyond just China.

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The August 2025 Print & Promo Marketing Digital Edition Is Live

The August 2025 edition of Print & Promo Marketing is now out. This issue is the second “Top Print Distributors” feature, which specifically hones in on 20 of the top-selling print distributors in the market. It also includes the Counselor Top 40 Distributors list.

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2025 State of the Industry: Buyer Preferences

Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.

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Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7

The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.

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2025 Counselor State of the Industry

In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.

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ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.

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Trump Ends ‘De Minimis’ Exemption With Executive Order

The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.

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Serious Business: Understanding Business Forms

Business forms are a reliable source of sales if you can commit to doing it right.

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Tariffs & Rising Material Costs Make Jewelry Sourcing, Pricing Difficult

Economic uncertainty and rising global costs associated with sourcing materials, specifically from Asia, have impacted the jewelry industry within promo and retail.

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ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote

The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.

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