The keynote speaker at ASI Orlando in January offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
Read MorePromo Insiders: How To Build an Authentic Brand With Atlanta Hawks CMO Melissa Proctor
Collection: Trending Stories
You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” according to the color institute; it’s sparked mixed reactions online.
Read MoreThreads of Change: A Discussion on Gendered Ageism in the Workplace
To round out 2025, co-hosts Kristine Shreve and Cassie Green felt like it was time to share their stories, their journeys, about some of the personal challenges they’ve encountered that have impacted their professional lives.
Read MoreFormer Wayfair Chief Commercial Officer Dave DeSandre Joins VistaPrint
DeSandre will define and lead North American business operations for the subsidiary of Cimpress, a Counselor Top 40 distributor.
Read MoreShould I Do Marketing?
I’m asked, often, about printers marketing themselves. Should we do it? How do we do it? What works? Is it worth the money?
Read MoreImprint Engine Appoints New CRO To Lead $100 Million Growth Strategy
Colin Loughran, a 20-year promo industry veteran, will oversee global revenue for the brand-experience platform.
Read MoreWhat We’re Thankful for in Promo
Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a moment to reflect on what we appreciate most about the unique industry we cover.
Read MorePromo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report
The clothing brand released its first-ever sustainability report and got candid about its progress and imperfections.
Read MoreBuild a Scalable Sales Engine That Keeps Your Shop Growing
For a few months, you’re buried in orders, then wondering where everyone went. That’s not growth. That’s confusion.
Read More3D Apparel Simulation Tech Aims To Be ‘Visual Source of Truth’ for Industry
Technology company SEDDI recently released Decorator, which renders true-to-life digital representations of apparel styles available in promo.
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