Heinz took more than 150 pieces of vintage apparel and “decorated” them with a drop of ketchup, celebrating imperfections and encouraging people to hold onto their old clothes—especially if they double as promotional products.
Read MoreDisney is creating more ways for fans to buy branded merchandise by integrating an in-app commerce option into the Disney+ app. Other apps and services, such as Amazon Music, Spotify, YouTube, Instagram and Twitter, have made in-app purchasing possible, so it was inevitable that such a big commercial entity like Disney would get around to…
Read MoreFood and beverage companies, and car manufacturers have turned toward lifestyle product lines as ways to appeal to new audiences and expand their reach beyond just what they’re known for. The most recent was Chrysler, which is aiming to appeal to younger audiences by releasing athleisure pieces and lifestyle products like water bottles that paint…
Read MoreFanatics has been named as the official e-commerce merchandise partner for the 2028 Los Angeles Olympics. As part of the deal, it will operate brick-and-mortar merchandise stores and outfit volunteers.
Read MoreBurger King just seriously improved on its classic paper crown by creating a real, bejeweled version for rapper Latto’s performance during the MTV VMA’s. During her performance of “It’s Givin’,” Latto was seen wearing the crown, which included the BK logo and Latto’s 777 logos with crystal embellishments.
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Starbucks just debuted its new fall drinkware line, featuring tumblers, mugs, water bottles and hot cups. Starbucks is a trendsetter in the drinkware space, so it’s a good look at what end-users will want this year.
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PowerStick, Ottawa, Ontario, announced that Alex Symms, MAS, MASI, will be joining the company as national account manager. Symms comes to PowerStick with 19 years of industry experience in sales and marketing. He has spent the past seven years at Chameleon Like, where he was most recently national account…
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Koozie Group employees who attended the barbecue events at the company’s locations in Florida and Minnesota stepped up to assemble back-to-school backpacks for their local United Way chapters.
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Chrysler is joining the growing list of automotive companies expanding their branded merchandise capabilities in the hopes of creating a brand aesthetic tailor-made for the 21st Century. Its new athleisure and lifestyle line features minimal branding but maximum cool factor…
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7-Eleven, home of the Slurpee and practically synonymous with the idea of a convenience store chain, has done a couple merchandise drops over the last few years, but rather than continue one-off promotions here and there, it’s going all in with the introduction of the 7Collection store…
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