There’s plenty to know about LinkedIn, including how to best utilize it to connect with new customers. Here, we’ll look at different approaches for using LinkedIn and learn from three promo distributor experts how to get the most out of your business efforts on the platform—whether you’re a new user or a pro…
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Flat Designs and Flexible Marketing: How Simple, Web-First Logo Design Influences Product Decoration
Major brands have been scaling back their logo designs to simplified, flatter styles that evoke the past and look good on mobile devices. The desire might have been mobile-first, but these minimalist designs create new opportunities for creativity on physical promotional products, too…
Read MoreWeezer’s Latest Merch Is … a Weezer-Branded Roomba Vacuum
Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s new music. Introducing: the Wroomba (the W is silent)…
Read MoreWhite Castle’s 100th Anniversary Uniforms Feature Some Modern Twists Worth Noting
When Harold and Kumar finally got to White Castle, you realized that the real hero was the guy working at the register. To celebrate heroes like him and 100 years of White Castle, the fast food chain teamed up with fashion label TELFAR to create a limited edition line of uniforms. The launch features a few notable twists…
Read More10 Creative (420-Ready) Product Ideas From Cannabis Brands and Promo Suppliers
April 20, known as “420,” is pretty much the Super Bowl of cannabis culture. With the legal marijuana industry growing (pun intended) in size as a vertical market for sales, we thought it would be a good idea to run down some 420-friendly promo items this year. Here are 10 of the best ones we found…
Read MoreFedEx Office Introduces Promotional Products
FedEx announced last week that it will now start selling promotional products, joining other big names previously separate from the industry, like Costco and Walmart. FedEx’s plan has even more in common with those two, as they are all sourcing products from Harland Clarke. “Through our business insights, we know our small to mid-size business…
Read MoreUK Oat Milk Brand Faces Philadelphia’s Wrath After Covering Local Art With Ads
UK-based oat milk brand Minor Figures tried to tap into Philadelphia’s thriving street art scene by putting up ads on walls across the city. The problem is that they covered a lot of artists’ work, and faced backlash from artists, locals and the city’s Mural Arts assocation.
Read MoreBAMKO Hires Sasha Pirrie as National Sales Manager
BAMKO, Los Angeles, announced that it has hired Sasha Pirrie as national sales manger. Pirrie previously was with Polyconcept North America. “I’ve been watching the growth and innovation happening at BAMKO over the last few years, and you simply can’t deny that they are building something different over there—very, very different,” Pirrie said. “To me,…
Read MoreMiller Lite Is Selling One-Sleeved ‘Vax Time Tees’ to Benefit Restaurant Workers
As more Americans get vaccinated, Miller Lite is getting optimistic with its “Almost Miller Time” one-sleeve Vax Time Tee—the perfect item for people to wear when they get their jab. The T-shirt is available for $10 online and comes in left- or right-sleeved versions. Proceeds will benefit restaurant workers…
Read MoreHow One Top Promo Distributor Built a Culture of Creativity in the Workplace—and the Big Ways It’s Paying Off
As we say often around here, a good strategy for standing out in a heavily commoditized market is providing value beyond price. One way to do that? Exceptional creativity that elevates an otherwise basic product to build a real connection between customers and their target audiences. Here’s how one top distributor is doing that…
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