Justin Bieber is one of the biggest stars on the planet, so it’s no surprise that his merch tie-in with fellow Canadian icon Tim Hortons sold out pretty much immediately. The company announced last weekend that it plans to restock the items, but that hasn’t stopped fans from buying merchandise at marked-up prices on resale sites…
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BAMKO, Los Angeles, announced that it has acquired the assets of Sutter’s Mill Specialties Inc. Sutter’s Mill reported promotional products revenue of around $24.5 million over the past 12 months. Jake Himelstein, president of BAMKO, said that BAMKO will look to integrate Sutter’s Mills’ robotics and automation capabilities…
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Did you know that between 4% and 14% of the population has a genetic condition that makes cilantro taste like soap? Chipotle has been poking fun at that fact for awhile now on social media, but the brand decided to turn the meme into reality by launching a branded cilantro soap. It sold out very quickly…
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If we hadn’t already gotten our college degrees, we’d be applying to Reese’s new “university.” Reese’s University isn’t a real college per se, but the brand is launching an online “bookstore” for “students” to buy merchandise for the Fighting Cuppies. Even better, by requiring “applications,” Reese’s can use the campaign to build audience for future digital marketing efforts…
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The latest in Elon Musks’s string of out-there promotional items is the Cyberwhistle, a real whistle made to look like the pixelated Cybertruck and designed for customers to “blow the whistle on Tesla.” It cost $50 and has already sold out. And it’s maybe a dig at Apple’s recent $19 branded microfiber cloth? Who knows?…
Read MoreFire and EMS departments in multiple states are warning people that T-shirt text message campaigns claiming to raise money for the departments have no affiliation, and are likely a scam. Departments in Connecticut, New York and Wisconsin have reported the scams…
Read MoreTrish Arena, senior account manager for Franklin Group USA, Brooklyn, N.Y., remembers when she was new to the industry, so she had no choice but to jump into print and promo with both feet. She’s held onto that feeling of curiosity and the willingness to ask others for help, and it’s served her well in her career, especially with clients in the healthcare vertical…
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Arby’s is giving college football running backs $500 and a box of branded merch for saying they’re eating at Arby’s. It’s part of the cleverly-named “Arby’s RBs” sponsorship program. The first 200 D-1 running backs to post “Tonight, I’m getting Arby’s” on Instagram or Twitter will receive the cash and merch box…
Read MoreBud Light and Homesick released a candle that smells like the full tailgating experience, with scents ranging from jerseys, charcoal and bleachers to the “ol’ pigskin” and dried face paint. It comes in specially designed co-branded packaging depicting some of the scents advertised on the candle, as well as both the Bud Light and Homesick logos…
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Dunkin’ is one of the best in the business when it comes to using branded merchandise in combination with social media, but its latest collection takes the cake (donut). The brand last week launched a merch line based on a huge TikTok trend, and promised a second, TikTok-exclusive drop to come this week…
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