Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI’s capabilities as a powerful and essential assistant for small- and medium-size businesses.
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Kate Vanmarum, sales representative for The Promo Addict Inc., discusses finding the right (literal) flavor profile for a campaign and pairing it with creative packaging.
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ASI Media’s readers were especially eager for data this year on everything from promo sales to the labor market to AI usage.
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Direct mail pieces are thoughtful, personalized in some way to make the recipient feel seen and acknowledged.
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The supplier says the name change aligns it more closely with its retail brand, Totally Chocolate.
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Katie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tips in a recent Quick Hit video on the ASI Learning Network.
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Sustainability coverage this year included discussions on the most important certifications – as well as some exciting innovations and initiatives to watch.
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The most-read stories from the converging worlds of print and promotional products.
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Promo product trends are now keeping pace with the quick-moving consumer market, and that means distributors can meet end-buyer and recipient demand faster than ever before.
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In a recent presentation during the 2025 PRINTING United Expo, drawn from the firm’s Profiting Through Convergence study, Lisa Cross offered a revealing snapshot of how printers are expanding beyond traditional boundaries to capture new revenue.
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