Key Takeaways
• Counselor Top 40 supplier SnugZ USA (asi/88060) has partnered with Zapped Headwear (asi/98917).
• The supplier will offer four headwear styles from Zapped, which the company says are available now.
• SnugZ executives said Zapped’s focus on premium materials, modern styles and fit aligns with current distributor and end-buyer demand./em>
SnugZ USA (asi/88060) is introducing a new retail brand to its growing product lineup.
The Counselor Top 40 supplier has partnered with Zapped Headwear (asi/98917). Four hat styles are available: the five-panel Blackhawk (ZPBKHWK); the Blackhawk R+ (ZPBKHWKR), which has a braided rope trim; the athletic six-panel Blackhawk Elite (ZPBKHWKELT); and the seven-panel street-style Osprey (ZPOSPY).
“Everyone loves a great hat, and Zapped Headwear has created a collection that truly stands out and is on trend,” said Brittany David, chief revenue officer at SnugZ USA and a member of Counselor’s Power 50 list of most influential people in promo. “Their commitment to premium materials, modern styling and exceptional fit aligns perfectly with what distributors and end-buyers are looking for today.”
Zapped Headwear brands itself as a “one-stop shop” for premium custom and blank hats at affordable wholesale prices, according to its website. Its customers include Ace Hardware, Lexus and more.
“We’re incredibly excited to partner with SnugZ USA to bring Zapped Headwear’s premium custom hats to a broader promotional audience,” said Kevin Muhlestein, general manager of Zapped Headwear. “Their decorating expertise and long-standing relationships throughout the distributor network make them an ideal partner. This collaboration allows us to remain focused on designing and manufacturing innovative headwear while expanding our reach within the promotional products industry. Together, we’re helping organizations create premium custom hats that people are genuinely excited to wear.”
Based on reported 2024 North American promotional products revenue of $93.6 million, SnugZ USA ranks 21st on Counselor’s most recent list of largest suppliers in the industry. New rankings will be released later this month.
