As distributors narrow their supplier networks, they’re doubling down on trusted partners while still keeping an eye on promising newcomers.
Read MoreCounselor State of the Industry 2026: Strengthen Your Supplier Network
Collection: Trending Stories
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.
Read MoreDozens of Promo Firms Recognized on 2026 Inc. 5000 List
Companies are ranked according to their percentage revenue growth over the last three years.
Read MoreNadel Acquires Napa-Based Distributor Tugboat
The Counselor Top 40 distributor says the deal will combine Tugboat’s “entrepreneurial creativity” with Nadel’s global sourcing and brand consulting expertise.
Read MorePromo Insiders: The Data Behind Promo’s Uneven Second Quarter
ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.
Read MoreCounselor State of the Industry 2026: Distributor Snapshots
Key characteristics stand out with distributors of varying sizes.
Read More4imprint Lifts Outlook Amid Modest Revenue Growth
The largest distributor in promo increased revenue by 1% during the first half of 2026, according to newly released half-year earnings.
Read MoreThe August 2026 Print & Promo Marketing Digital Edition Is Live
The issue includes PPM’s Top Print Distributors list, the Counselor Top 40 Distributors and much more.
Read MoreCounselor State of the Industry 2026: Becoming Indispensable to Distributors
Reliability, expertise and top-notch service are essential for helping suppliers become indispensable partners to distributors.
Read MoreBaggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns
A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer vertical.
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