Millennials: We’ve spent a lot of time researching and brainstorming what exactly they want, and how it will affect the business landscape. But while we were focusing all the attention on them, there’s been another consumer tier quietly making their presence known in the retail world: bridge millennials. According to Chainstore Age, based on findings…
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Socks are no longer just the layer of clothing that comes between your feet and your crocs (no judgment). These days, socks are a fashion statement. Believe it or not, they’re taking the style world by storm, and we’re predicting that promotional socks are going to change the promotional game, too…
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Delta Apparel reported on Monday declines in net sales, gross profit and net income for the company’s fiscal second quarter. But its DTG2G0 digital print and fulfillment business achieved sales growth of nearly 60 percent over the prior year period, with 20 percent organic growth…
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Last week, we talked with Blue Generation’s Eric Rubin about where promotional apparel and uniforms were headed. This week, Marcus Sweeney, vice president of business development for Hit Promotional Products, Largo, Fla., sat down with us to discuss the trends shaping promotional apparel today…
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Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women’s companion piece. This women’s apparel companion style should be manufactured with the exact same fabric as the men’s styling—but be distinctly “women’s” in make and silhouette. The theory and logic…
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We hate to brag, but we actually understand all the rules of basketball, so we enjoy watching the NBA playoffs (no offense, Wimbledon, we just can’t follow your scoring system). While we’ve been spending a lot of nights screaming at our TV about refs not calling fouls and players faking injuries, there’s one aspect of…
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Big news coming out of Nike this week. A New York Times article described a toxic work environment that eventually led a group of women inside the company’s Beaverton, Ore. headquarters to revolt and at least six male executives to resign. The women secretly interviewed their fellow female coworkers to find out if anyone else…
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Last week, we covered Next Level Apparel’s predictions for promotional apparel in 2018 and beyond. This week, Eric Rubin, president of Blue Generation, Long Island City, N.Y., shared his outlook for the promotional apparel market. Promotional Apparel Trends “Younger looks are a definite trend in today’s promotional apparel market,” said Rubin. “Newer fabrications, such as…
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I’m always excited when I come across great promos in the wild. This week, I saw so many amazing promotions that it was hard to pick just five. But, I managed to hunker down and make my top picks, and this week it is all about the T-shirt. Keep reading for my five. 1. New…
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Now more than ever, promotional apparel trends are drawing inspiration from street style and runway looks. But, promotional apparel suppliers and distributors need to be able to repurpose these trending looks into promotional styles that still showcase the client’s branding. To help you find this balance, Mark Seymour, chief sales officer for Next Level Apparel,…
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