Merging Merchandise

Just as runway looks often end up in retail, retail apparel often makes its way to the promotional world (to the delight of end-users). We spoke to Nadia Santoli, manager of corporate communications & media relations for alphabroder, Trevose, Pa., to find out why retail inspired apparel works and how to pull it off successfully.

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alphabroder Announces Acquisition of Ash City Worldwide

alphabroder, the Trevose, Pennsylvania-based apparel supplier and highest-ranked company on Promo Marketing’s 2013 Top Suppliers list, announced today the acquisition of Ash City Worldwide, one of North America’s leading promotional apparel manufacturers and suppliers.

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The Sure Shot Guide to Beastie Boys Fashion

If you are familiar with my blog, then you know I live for sarcasm—especially when celebrities are involved. However, this week, I’d like to get serious. Last Friday, Beastie Boys rapper Adam Yauch (aka MCA) passed away after a three-year battle with cancer of the parotid salivary gland. He was only 47.

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Editor’s Picks: Teed Off

This week Editor’s Picks gets ready for summer, or at least lives in severe denial that it’s February, by looking at some of the most popular promotional T-shirts.

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