The following article is the third installment in our monthlong Promo Marketing Headlines series titled, “From Reactive to Proactive: Redefining Safety Standards in the Promotional Industry.” Throughout the next four weeks, we will discuss product testing, quality assurance and how both suppliers and distributors can work in tandem to ensure the items they sell are safe for children and adults alike. Part 3: Testing Issues and Areas of Concern At the heart of the recent California lunch-box recall—and others like it—was something perhaps more alarming than simple carelessness. Reduce the event down to a common denominator, and it becomes clear that a
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Norwood Expands Sales Staff
Norwood Promotional Products, Indianapolis, recently announced a number of additions to its sales staff. Joel Jahns joined the Norwood field sales team as account manager, covering the state of Wisconsin. Prior to joining Norwood, Jahns served as the national sales manager at Mille Lacs Corporate Gifts (Gourmet Foods) in Sun Prairie, Wis., and the national accounts manager at Admanco, Ripon, Wis. Norwood has also added four inside sales representatives to its team. Christopher Dell will cover the states of Arizona, Colorado, Idaho, Montana, New Mexico, Nevada, Oklahoma, Oregon, Utah, Washington and Wyoming. Dell has more than 13 years of sales and management experience.
Read More16 New Distributors Affiliate with iPROMOTEu in April 2007
iPROMOTEu, Wayland, Mass., announced 16 promotional products distributors have affiliated with the organization in April. The annual sales volume represented by the new affiliates is approximately $2 million. Already this year, a total of 64 promotional products distributors have affiliated with iPROMOTEu, representing an annual sales volume of approximately $14 million. Following are those among the new Affiliates: Jeff Benesch of Jeff Benesch Enterprises, California; Jean Camp of Paradise Promotional Products, New Jersey; Robert Deutsch of Advantage Incentives, Pennsylvania; Teresa Fesmire of Ad Concepts by Teresa, North Carolina; Ed Garcia of Viva Idea Promotions, Florida; Ken George of KBG
Read MoreWAKE UP TO THE WEB
“UNBELIEVABLE, ONLY ONE California distributor had a link!” In my recent opening keynote presentation for a group of industrial distributors, I made this alarming announcement. Upon visiting a major manufacturer’s Web site, I conducted a distributor search for California. When the list appeared on my screen, only one distributor listed had a link to its site from the manufacturer’s site. It’s unfortunate so many distributors are slow to partner with their principal suppliers. For some distributors, it is because they do not yet have a Web site, hard as that is to believe. And for others, it is a trust issue. Some distributors still
Read MorePrime Resources Unveils New Look at National Sales Meeting
The company’s new look and logo were the highlight of Bridgeport, Connecticut-based Prime Resources’ recently held national sales meeting. “We want to remind distributors that Prime Line has always stood for innovation, new ideas and forward thinking,” noted Jeff Lederer, vice president. “Our items are so exciting and fresh, and we wanted the new logo to represent this.” Lederer pointed out the change was not only to give the company a face lift, but it is “a new commitment to service and quality and a new philosophy of form, function and fun.” He also introduced a system of customer care representatives with
Read MoreAlo Performance Apparel to Launch In January
Color Image Apparel, Los Angeles, the parent company of Bella brands—Bella, Bella Girl, Bella Baby and a men’s line, Canvas—has announced the launch of Alo, a performance apparel line to address the growing need of high-quality, fashionable, long-lasting apparel for busy lifestyles. The line will debut at the PPAI Expo in Las Vegas, Jan. 2-6, 2007. The name Alo stands for “Air, Land, Ocean,” and combines performance-driven fabrications, technical features and sport-inspired designs to create a look and feel that can be worn for almost any occasion. Set to launch with 14 men’s and 15 women’s styles, the garments feature special
Read MorePromotional Products Around the Globe: A Two-Part Series
What do the United States, Canada, Mexico, Australia, New Zealand and Europe all have in common? Try combined global assets of approximately $32 billion in promotional product sales and a fierce commitment to raising the bar in the promotional products industry across the globe. It began approximately five years ago when, after having met informally for a number of years, six not-for-profit promotional products associations joined forces and formally established the International Federation of Promotional Products Associations (IFPPA). However, while IFPPA has been in existence for years, the organization has remained largely obscure. As the world’s residents continue to fuse at lightning speeds
Read MorePPAI Webinar To Address Federal Legislation
PPAI, Irving, Texas, will conduct a free Webinar on Wed., Aug. 16 at 10 a.m. (CDT) to update industry practitioners about new legislative opportunities to preempt Proposition 65 and address the current prohibition on the sale and distribution of certain promotional products in the state of California. According to PPAI personnel, the United States Senate is currently debating a bill that will provide federal guidelines and stop enforcement for some limited products and provide federal guidelines for Proposition 65, the Safe Drinking Water and Toxic Enforcement Act, approved by California voters in 1986. The initial purpose of Proposition 65 was to protect California citizens
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