Achieve Trade Show Success in 2013

Heading to an industry show soon? Trade shows are an important part of our industry, and to get the best return on your time and monetary investment, we may have a few ideas to help.

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Marketing and the Selling Function

For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.

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Empowering Brand Loyalty

Whether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.

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PPAI And PSI Announce Trade Show Partner Association Agreement

Under the agreement, PPAI members are invited to register for and attend the PSI Show 2013, January 9 to 11, 2013, in Dusseldorf, Germany, and likewise, PSI members are invited to attend The PPAI Expo, January 14 to 18, 2013, in Las Vegas. In addition, members of each association are welcome to attend the opening ceremony/general session for each event.

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PPAI Introduces Health Care Planning Tool

Promotional Products Association International (PPAI) on November 7 introduced the PPAI Health Care Planning Tool. In an effort to address the needs of its members, PPAI has added this new tool to help members navigate the Patient Protection Affordable Care Act (PPACA).

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PPAI and PPDRF Business Recovery Fund Ready to Help Promotional Products Industry Impacted by Hurricane Sandy

Promotional Products Association International (PPAI), the world’s largest and oldest international not-for-profit promotional products association, in conjunction with the Regional Association Council (RAC), is offering disaster relief in the form of the Promotional Products Disaster Recovery Foundation Business Recovery Fund to assist promotional products industry members and non-members seriously affected by the impact of Hurricane Sandy.

PPAI urges affected industry members to contact PPAI at [email protected] or (888) I-AM-PPAI (426-7724) for assistance with specific needs to restart their business, to update their contact information, with questions, or to report a business outage. The PPDRF Business Recovery Fund has information and resources on its website about how to prepare for a disaster.

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