Whether it’s an email or a voicemail message, a video or a white paper, those first words make a huge difference.
Read MoreThe Eight-Second Sale
Editorial Type: Columns/Opinions
How to Maximize the Potential of Your Direct Mail List
In today’s data-driven world, the more you know about your customers and prospects, the more effectively you can tailor your message to resonate with them. Yet many companies struggle to gather enough information to do this well. So, what can you do to learn more about your audience? While surveys with incentives are one option, wouldn’t it be great if you could enrich your data without requiring customer input? There is a way: data list enhancement. Data List Enhancement List profiling can help you define your ideal customers more clearly…
Read MoreHow Natural Disasters Can Affect the Printing Industry
As extreme weather events become more common, the print industry faces mounting pressure to adapt and protect itself against these unpredictable forces.
Read MoreKnow the Difference Between Debit and Credit on QuickBooks
While a debit card looks and is accepted as a credit card, they are very different from one another, despite the Visa or Mastercard logo on the debit card.
Read MoreFailure Isn’t Failure!
Failure isn’t the end…it’s a beginning. It’s a course correction, a detour. Nothing more.
Read MoreNever Use the F Word
In sales we need to learn to avoid using the F word. No, not that F word.
Read MoreRetreat to Advance
Here’s a formula that will give organizations of any size, scope or specialty the best chance for strategic success.
Read MoreEmerging Trends in Healthcare Design, How Wide-format Printers Can Take Advantage of Them
Here are five overarching trends in the health care vertical for wide format printers and print distributors.
Read MoreIt Goes Really Fast!
Reflecting on 49 years in the printing industry, Bill Gillespie shares one hope for today’s print professionals.
Read MoreAre You Using QuickBooks’ ‘Ask My Accountant’ Feature?
QB has a very useful feature for organizing questions called Ask My Accountant.
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