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Editorial Type: Columns/Opinions

The 7 Most Common Direct Mail Mistakes (and How To Avoid Them)

Here are seven of the most common direct mail mistakes — and how you can steer clear of them.

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One Powerful Trick To Stop Procrastinating

June 2, 2025June 2, 2025 Greg Muzzillo

We all struggle with procrastination from time to time. There is one simple trick that will help you easily and powerfully never procrastinate again.

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Homepage Newsgreg muzzillo, million dollar mindset, Proforma

Want To Shift Directions? Influence Works Better Than Control

May 28, 2025May 28, 2025 Bill Prettyman

As business leaders, we can control our teams through fear, threats and constant criticism. However, this will only work for so long. Plus, you may win your team’s compliance, but not their hearts. To win their hearts, you must use influence instead.

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Homepage News, ManagementInfluence, wise business forms

Expand, Elevate & Win More Business With Commercial Print

For promotional products distributors, selling print can be a logical, profitable next step.

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Succeeding in the ‘AND Era’ of Print: How Printers Are Embracing Offset & Digital

Rather than choosing between the two processes, many print providers are strategically combining digital’s flexibility, speed, and personalization with offset’s high-quality output and cost-efficiency for long runs.

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Fix Your ‘Stinking Thinking’ With One Powerful Word

May 19, 2025May 19, 2025 Greg Muzzillo

We all have negative thoughts from time to time. I call that “stinking thinking.” You can fix all these negative thoughts with one word.

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Homepage Newsgreg muzzillo, Proforma

Branding Together: Tips To Help Print & Promo Businesses Blossom

In this month’s episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.

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Beware Scammers Posing as QuickBooks Support

May 16, 2025May 16, 2025 Harriet Gatter

There’s a new scam targeting QB Desktop users — scammers harvest multi-company license keys (especially those tied to payroll), then resell them for a tidy profit.

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ManagementQuickbooks

Embellishment as a Growth Engine for Print Service Providers

Enhancements such as spot UV, foil, and tactile coatings are helping print service providers unlock new markets, impress buyers, and most importantly, boost their bottom lines.

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Relationship Trajectories: Blending Social Selling With Traditional Channels

One of the oldest mistakes in sales? Skipping relationship-building and jumping straight to the pitch. But here’s the truth: buyers only listen when their minds are open.

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