While there is much to learn from Charlie Munger’s approach to business (and to life in general) one thought stands out: Focus on what is working best.
Read MoreThe Relevant Few
Editorial Type: Columns/Opinions
Why Print Sales Need a Reset & Where Leaders Should Start
To take a page out of Jordan Belfort’s story, don’t sell the pen. Sell what the pen does. Stop selling printing and start selling what print does for your customer.
Read MoreStop Junk Mail? Define ‘Junk’
There’s nothing like a leaflet saying “STOP JUNK MAIL” to get your morning off to a sour start.
Read MoreProspecting? Do This, Not That
Want to make more impactful prospecting calls? Stop leaving generic voicemails. And stop promising to save money!
Read MoreShould I Do Marketing?
I’m asked, often, about printers marketing themselves. Should we do it? How do we do it? What works? Is it worth the money?
Read MoreThe Power of One
Resources, time and attention are constantly pulled from one “priority” to the next, leaving a trail of incomplete targets and frustrated team members. There’s a better way: the power of focusing on one priority at a time.
Read MoreWhat We’re Thankful for in Promo
Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a moment to reflect on what we appreciate most about the unique industry we cover.
Read MorePromo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report
The clothing brand released its first-ever sustainability report and got candid about its progress and imperfections.
Read MoreThe Leadership Bottleneck Nobody Talks About
If there’s one universal truth in leadership, especially in the print industry it’s this: it’s awfully hard to lead others when you’re still trying to lead yourself.
Read MoreBuild a Scalable Sales Engine That Keeps Your Shop Growing
For a few months, you’re buried in orders, then wondering where everyone went. That’s not growth. That’s confusion.
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