Mail and print have seen a lot of changes over the years, so many that it’s not easy for printed resources to keep up with them all. But the fundamentals and background have a lot of value, as shown in these five books.
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A client has asked me about launching a company store. How do you suggest I manage the merchandise and the revenue?
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In an industry where speed, accuracy, and logistics can make or break a job, your vendor’s manufacturing footprint can make the difference between winning a customer and losing one.
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Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.
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Our sense of smell is the most emotionally powerful sense, even above sight and sound. That’s because scent is processed in the limbic system; the part of the brain responsible for memory, emotions, and behavior. This neurological connection is why we react so strongly to fragrance and why it can make such a compelling impact in direct mail.
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When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
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Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.
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Want to make every day amazing? Here are two simple yet powerful steps that work.
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A growing body of research shows that the human brain processes printed content differently (and more effectively) than digital content.
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As businesses navigate a saturated digital-first environment, the importance of advanced color automation technologies becomes increasingly pronounced, offering pathways to greater operational efficiency.
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