That awesome customer you lost isn’t lost forever. The brilliant employee or inspiring manager hasn’t forgotten you. And your terrific health is within grasp. What prevents us from reclaiming what we’ve apparently lost is the lack of a proper reentry plan. Think about it: Perhaps you worked hard to build $1 million in sales and were able to maintain…
Read MoreEditorial Type: Columns/Opinions
What Does COVID Mean for PRINTING United?
We have been receiving a steady stream of inquiries about how the resurgence of COVID and the Delta variant are affecting our plans for the PRINTING United Expo. We would like to share with you our thinking about the decision to move forward with the Expo in Orlando, Fla., Oct. 6-8.
Read MoreHow Your Promo Business Can Be Truly Customer-Centric (and Why It Matters)
The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people”…
Read MoreSelling Promotional Products: Why ‘Know, Like and Trust’ Matters More Than Ever
Prospects are loathe to be pitched by someone they’ve never met before. Instead of taking that gamble, why not consider an approach that puts this new relationship on the path to trust as quickly as possible with displays of what makes you who you are and why you do what you do?…
Read MorePromo Business Management: How to Get the Most Out of Your Team
At the heart of every company that earns the attention of those within its industry is a team. Individuals are all filling a seat on the bus of that business, each with their specific job description and goals. As the leader of my team, it’s my responsibility to make sure my people are in the…
Read MoreMy 5 Favorite Promos of the Week: Minor League Basketball Jerseys, Nirvana Charity Tees and More
This week has been a dismal one for me: The Philadelphia Eagles were eliminated from the NFL playoffs, my brother beat me several times in the Settlers of Catan, and it’s been raining nonstop in Los Angeles where I live (I know, it’s hard to feel bad for me). So, I sought to cheer myself…
Read MoreGlobal Transparency Trends: The Rise of the Millennial Buyer
Brands that are trying to be something they are not should be worried. A new generation of consumers and B2B buyers who really care about the purpose of the companies they buy from and work for, combined with a landscape in which brands increasingly are exposed by the people who work for them, are putting pressure…
Read MoreWhich Presidential Candidate Spends the Most on Promotional Products?
Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products?
Read MoreHow David Bowie Changed Me (and the World)
My mother sang in a Philadelphia glam/punk band called Separate Checks in the late ’70s and early ’80s. At night, she would go on stage dressed as Ziggy Stardust and belt out covers of “Lady Stardust” and “Suffragette City” in bars across the city. I was too young to attend, but on weekends I listened to…
Read More8 Promotional Holiday Gifts for Everyone
The holiday season is in full swing, which means if you haven’t started your holiday shopping yet, it’s go time. There’s no need to stress, though, because we’ve got an all-encompassing list of promotional holiday gifts that covers everyone from coworkers to customers. So, sip some egg nog, listen to Nat King Cole and read up on these eight promotional holiday gifts.
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