A follow-up from last month’s popular post, five more pointers for writing clean, pointed and effective press releases.
Read More5 (More) Tips for Writing Knife-sharp Press Releases
Editorial Type: Columns/Opinions
Core Competency: Why It Matters
The risk of blind trust and suppliers spreading themselves too thin.
Read MoreTracking Label Requirement Still Vexes Suppliers and Distributors
In the four years since the Consumer Product Safety Improvement Act (CPSIA) was signed into law, the promotional products industry has struggled mightily to figure out how to apply it to what we do every day. Nothing has come easily. Perhaps because most promotional products don’t start out as children’s products and perhaps because the “toys” we sell are mostly for adults, there always seems to be a “yes, but” when we try to understand CPSIA in the context of the world we live in.
Read MoreThe $500 Average Order Dilemma
How to build product safety into orders of $500 and under.
Read More5 Tricks for Writing a Killer Press Release
Easy ways to get your company’s news to jump out from all the online clutter.
Read MoreHot Temperatures, Hotter Products
Summertime items great for rising temperatures and outdoor recreation.
Read MoreOffice Items, Good Reads, and Conan O’Brien
Food for thought on your Monday afternoon.
Read MoreWould You Fire This Customer?
Have you ever had to fire a customer? I know I have. Read on to see my suggestions on when and if you should give up on a promotional products account.
Read MoreVIDEO: Powerful Use of QR Codes
A QR code design clever enough to punch through any mobile marketing ho-hum a client might be feeling.
Read MoreWant To Grow Your Business? Try Smartphones
From QR codes to marketing though text message, mobile marketing offers a ton of solid ways to promote and enrich the business of yourself and your clients.
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