The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people”…
Read MoreProspects are loathe to be pitched by someone they’ve never met before. Instead of taking that gamble, why not consider an approach that puts this new relationship on the path to trust as quickly as possible with displays of what makes you who you are and why you do what you do?…
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At the heart of every company that earns the attention of those within its industry is a team. Individuals are all filling a seat on the bus of that business, each with their specific job description and goals. As the leader of my team, it’s my responsibility to make sure my people are in the…
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This week has been a dismal one for me: The Philadelphia Eagles were eliminated from the NFL playoffs, my brother beat me several times in the Settlers of Catan, and it’s been raining nonstop in Los Angeles where I live (I know, it’s hard to feel bad for me). So, I sought to cheer myself…
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Brands that are trying to be something they are not should be worried. A new generation of consumers and B2B buyers who really care about the purpose of the companies they buy from and work for, combined with a landscape in which brands increasingly are exposed by the people who work for them, are putting pressure…
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Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products?
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My mother sang in a Philadelphia glam/punk band called Separate Checks in the late ’70s and early ’80s. At night, she would go on stage dressed as Ziggy Stardust and belt out covers of “Lady Stardust” and “Suffragette City” in bars across the city. I was too young to attend, but on weekends I listened to…
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The holiday season is in full swing, which means if you haven’t started your holiday shopping yet, it’s go time. There’s no need to stress, though, because we’ve got an all-encompassing list of promotional holiday gifts that covers everyone from coworkers to customers. So, sip some egg nog, listen to Nat King Cole and read up on these eight promotional holiday gifts.
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A follow-up from last month’s popular post, five more pointers for writing clean, pointed and effective press releases.
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The risk of blind trust and suppliers spreading themselves too thin.
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