There was a time when signage and event graphics were primarily viewed as an extension of commercial print. That time has passed.
Read MoreTarget Report: Experiential Graphics Under the Lights
Editorial Type: Columns/Opinions
4 Ways To Create Sticky Customers
How does one create a sticky customer? Here are four ways to make it harder for clients to move to another supplier.
Read MorePowerful Questions for Powerful Results
By asking thoughtful, open-ended questions, you can guide the conversation to understand the buyer’s needs and create more powerful sales conversations.
Read MoreNavigating the QuickBooks Year-End Process
QuickBooks has a simple year-end process for both QB Desktop and QB Online. The distributor/owner’s role in this process is to record all cash inflows and outflows through the year-end (bank and credit card transactions) and reconcile these accounts with their corresponding statements.
Read MoreAre You Thinking Too Small?
Are you thinking too small? When you are setting goals or visions for your life or business, are you thinking big enough?
Read MoreExploring 7 Popular Decoration Techniques for Promo Products
Here’s a look at some of the most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).
Read MoreUsing Scent in Direct Mail To Attract & Win Customers
Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating – or enhancing – customer experience when a consumer receives a marketing piece.
Read MoreI Hate Accounting! What Can I Do?
I hear this often, and it’s OK. Sales is your superpower, and what a skill that is! If you do your accounting and it takes too long or you expend too much energy, it’s defeating and likely not cost-effective.
Read MoreWant More Sales? Sell Labels Into This 26% CAGR Market
Expanding into sales of printed labels? Consider selling electronics labels, both for traditional electronics and the growing market of eco-friendly ones.
Read MoreHow Mailers Can Build Better Relationships With Printers
PRINTING United Alliance Media Brands Senior Editor Toni McQuilken gave a presentation to the Greater Portland Postal Customer Council (GPPCC) about how mailers can foster strong relationships with printers to help their direct mail campaigns in the long run.
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