A Wide-Format SWOT for 2026

As 2026 gets into full swing and wide-format producers start planning for how to grow in the coming months, we asked several owners all in different phases of their wide-format journey — and in different regions of the U.S. — to SWOT the wide-format segment.

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Elevating Embellishments

In a world where information is constant and almost always digital, print has the opportunity to create an emotional response in the people who see it.

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