Even though Koozie Group no longer uses the BIC name, it remains the exclusive promotional products supplier of BIC-branded writing instruments in the U.S. and Canada. The supplier’s long history of bringing standout writing instruments to the promo space is just one of the many reasons to Write On! with Koozie Group. Let’s explore some others…
Read MoreEditorial Type: Tips and Tools
Success Through Remote Leadership and Building a Thriving Team
Sarah Hawley is a serial entrepreneur who has founded eight companies since 2009. Hawley’s most recent endeavor is Growmotely, the world’s first platform to connect conscious companies with skilled professionals into long-term remote roles. Here, she talks navigating entrepreneurship, knowing when to cut your losses and trusting yourself…
Read MoreHow to Elevate Brands Using Creative, Artistic Bandannas
When you think of headwear, you might conjure up images of baseball or trucker caps, but it’s likely bandannas also come to mind. Blank bandannas are ripe for customizing with fun artwork, logos, colors and more. It’s a guaranteed way to secure business and knock any branded campaign out of the park, and there are four great imprinting options…
Read MoreWhen Should I Upgrade to QuickBooks Premier 2022?
Question: I have QuickBooks Premier 2019. I keep getting pop-ups telling me to upgrade to Premier 2022. I know I need to upgrade to 2022, and that it’s a subscription. Should I just go ahead and do it? Answer: Your QB Premier 2019 will be upgraded at no additional charge through May 2022. The subscription that you will be purchasing is an annual one…
Read MoreWhat’s the Right Blogging Platform for My Promo Business?
You’ve decided to step up your marketing and start a blog to publish content. Before you start, since this is a long-term strategy, it is wise to make an informed decision about where to house your content to get the most benefit from this effort. First off, you want to think about your long-term business goals…
Read MoreHow to Set Up a Company Store for Your Client
Online stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
Read MoreHow One Distributor Overcame Inventory Challenges to Deliver Promo Kits for a Client
It can be hard to tell clients that product they had their hearts set on is out of stock, but things happen—especially right now when inventory and lead times can be real bears. That doesn’t mean the order is beyond repair. There are so many options to choose from as long as you have the know-how and initiative to call upon other suppliers…
Read MoreThe All-New Google Analytics 4: What Distributors Need to Know
Google Analytics has undergone many iterations over the years. But as the web has evolved and gone mobile, and data tracking regulations go into effect, the popular tool has become increasingly inaccurate. In order to solve that, Google has launched a whole new tool, Google Analytics 4. Here’s what promo distributors should know…
Read MoreThe 3-Step Method to Overcoming Resistance to Change in Your Promotional Products Business
Whether you’re the leader of a billion-dollar company, the sales director for a three-person sales team or the manager of a production department, knowing why your organization fights change is critical, because it’s crucial to growth. Here is a simple three-step method to making change much, much easier…
Read MoreGood Company With John Morris, Episode 3: Convergence in Action
In episode 3, we go deeper into the concept of convergence, with John using examples from real-life Club Colors clients to demonstrate the success of this business practice. John explains how convergence between apparel decorators and promotional products distributors, when done right, will only serve to grow the community as a whole…
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