The PRINTING United Digital Experience has something for everyone, but for anyone already decorating apparel (or looking to start), there’s an entire day dedicated to screen printing and other apparel decoration topics. On Tuesday, Oct. 27, the event will roll out a full day of programming that includes education sessions, a panel discussion and product demos on…
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‘Plan Accordingly’: A Massive Holiday Shipping Crunch Is Coming—Here’s How It Impacts Promo Companies
There are usually shipping delays around the end of the year as consumers, retailers and corporate buyers ramp up holiday purchases. This year, though, might be unlike anything we’ve ever seen—both in overall volume and in timing. FedEx and UPS have told some shippers that they’re already at or near shipping capacity for the remainder of the year…
Read MorePromotional Jackets and Outerwear: Trends to Watch in a Changing Market
The pandemic is still going strong, which means people are going to start needing outerwear and jackets if they want to stay outdoors in the colder months. With that in mind, we caught up with three industry outerwear experts about what styles to look out for this year, what’s changed in the market and what to know about promotional outerwear and jackets…
Read MoreWhat Comes Next for Promo? 4 Ways to Thrive in a Massively Disrupted Marketplace
The big question on everyone’s mind these days is: What comes next? What comes next for my business, the industry, the economy? Here’s the most honest answer you are going to get: No one knows. How can you maximize your chances of success when you have no idea what is coming next? Here are some thoughts on how each of us can thrive in a massively disrupted marketplace…
Read MoreDecoration Diaries: How a Promo Distributor Turned a T-shirt Order Into Much More (and Gained New Customers)
When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…
Read MoreDecoration Diaries: How A&P Master Images Used Halftone Screen Printing to Land a Repeat Customer
A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…
Read MoreDecoration Diaries: How Classic Print Company Overcame Dye Migration to Deliver a Complex Jacket Decorating Job
For the first installment of Decoration Diaries, Qais Arabo tells us how his company completed a complex jacket project for a luxury department store with its in-house screen printing and sewing capabilities, and in the process overcame a few challenges including dye migration and hand sewing…
Read MoreHow One Distributor Turned Three Iconic Cup Brands Into Can’t-Miss Branded Merchandise
When it comes to branding, it doesn’t get more iconic than the Solo Cup. The secret lies in its simplicity. Sure, nowadays there’s an embossed logo on there, but it’s pretty much just a plain red cup. And yet, it’s instantly recognizable. How do you turn that kind of design perfection into branded merchandise that does justice to the original?…
Read MoreHow Your Promo Business Can Be Truly Customer-Centric (and Why It Matters)
The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people”…
Read MoreZoom Shirts and More: What’s Trending in Women’s Promotional Apparel
While things are different right now, the entire universe hasn’t been upended to the point where we’re all going to start wearing drab jumpsuits. Fashion is still fashion, and thanks to the internet and TV, we can still keep track of the newest looks. We can use that as our primary yardstick for what people want…
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