“Passion is key—be obsessed with the solution you’re offering,” shares Ed Buckley, who transformed the fitness industry through creating a flexible corporate wellness program. Tune in to Million Dollar Monday to hear the story of Peerfit and key advice to growing a company through networking and fundraising…
Read MoreEditorial Type: Tips and Tools
What’s Trending in Women’s Apparel? 4 Things to Know for Promo
Pajama pants and basketball shorts were the hottest looks of the summer last year. But now that offices are reopening and business travel is starting up again, we’re going to need to think a bit about our wardrobes—or maybe rethink them entirely. Here’s what that means for the women’s apparel category…
Read MoreQR Code Packaging, Plush Chicken Tenders and More: Popeyes and Burger King Follow McDonald’s With Their Own Twists on Celebrity Meal/Merch Collabs
McDonald’s has had a ton of success with its celebrity meal/merchandise collabs featuring superstars like Travis Scott and BTS. Other fast food brands have taken notice, and as predicted are rolling out their own versions of the celebrity meals with a few twists on the McDonald’s formula…
Read MoreHow to Make New Sales Habits Easy
The sales game is changing. B2B buyers are demanding more of us than ever before. They want strategic ideas, consultative advice. If the new way to win at sales is about solving and the old way was solely about sourcing, then what habits can you create that will put you in a place to solve more problems for your customer?…
Read More2021 Top Distributors: How BAMKO Nearly Doubled Sales While Facing Pandemic ‘Pressure Test’
As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Joshua White of BAMKO, the No. 9 company on this year’s list…
Read MoreYear-End and Holiday Promotions: Tips, Product Ideas and Advice From Suppliers
Nick Lateur, director of national accounts for specialty brands at HPG Brands, said that the best time to start thinking about year-end and holiday gifts would have been “like, a month ago.” That’s true—but there’s still time if you act fast and know what’s selling. Here are some ideas for year-end and holiday promotions…
Read MoreBalancing Act: Promo Suppliers on Jackets and Outerwear Supply Chain, Buyer Trends
There are two big obstacles standing in the way of jackets and outerwear sales: a changing market still rebounding from the pandemic, and a shaky supply chain that’s making product pricier and harder to find. Let’s take a look at both of those challenges and explore some ways to address them…
Read More2021 Top Distributors: How HALO Branded Solutions Took the No. 1 Spot
As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Marc Simon of HALO Branded Solutions, the No. 1 company on this year’s list…
Read More2 Shifts You Should Make in Your Marketing to Grow Existing Clients
Since selling has shifted to digital-first and digital (mostly) interaction, we need to not make the mistake with our marketing by relegating it to lead-gen only or reduce it to branding, image and identity. Marketing is the key driver of new business and existing client sales. Here are two shifts we should make in our marketing to grow sales…
Read More5 Reasons to Start Your Own Promo Business Podcast (Plus Tips and Advice)
Starting a podcast is easier than you think—and it can have big benefits for your distributor business. It takes commitment and dedication, and if you feel you don’t have the time, consider being a guest on other people’s podcasts. But if you’re ready to do your own show, here’s how you can get started…
Read More