What’s Trending in Women’s Apparel? 4 Things to Know for Promo

Pajama pants and basketball shorts were the hottest looks of the summer last year. But now that offices are reopening and business travel is starting up again, we’re going to need to think a bit about our wardrobes—or maybe rethink them entirely. Here’s what that means for the women’s apparel category…

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How to Make New Sales Habits Easy

The sales game is changing. B2B buyers are demanding more of us than ever before. They want strategic ideas, consultative advice. If the new way to win at sales is about solving and the old way was solely about sourcing, then what habits can you create that will put you in a place to solve more problems for your customer?…

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2 Shifts You Should Make in Your Marketing to Grow Existing Clients

Since selling has shifted to digital-first and digital (mostly) interaction, we need to not make the mistake with our marketing by relegating it to lead-gen only or reduce it to branding, image and identity. Marketing is the key driver of new business and existing client sales. Here are two shifts we should make in our marketing to grow sales…

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