The ever-popular T-shirt is still that, though it has taken on a new role within the past year as an actual everyday essential. Now, the same tee can transition from a full work day to a (virtual) happy hour and even to bedtime. For wearers, comfort matters just as much as durability. These are just a few of the ways the T-shirt market has changed…
Read MoreTo find out what the most common order mistakes are, we went to the experts—suppliers that handle your orders on a daily basis and have seen it all. Find out if you’re guilty of any of these missteps and learn how you can improve your purchase orders to make both supplier partners and end-buyers happier…
Read More
IMS LLC worked with McDonald’s to create a variety of branded apparel to promote the international rollout of its mobile ordering technology. Read on as Mark Lenox, vice president of merchandising and design for IMS, tells us more about the launch’s success and gives advice on delivering complex branded apparel orders…
Read More
Creating innovative, high-end retail products to match client expectations is no easy feat, so Boundless Network relies on its own network of decorators to create end results that not only elevate brands, but develop creative apparel that becomes their target audience’s favorite garment. Here’s how one such T-shirt came together…
Read More
For a mortgage company client’s fall line in its online store, the American Solutions for Business team created a hoodie decorated with a unique laser applique process. Here’s how that led to a best-selling piece of branded apparel for the customer and $11,000 in sales for ASB…
Read MoreBret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
Read More
With vaccine rollout underway, a return to business-as-usual (or something close to it) is coming. But the heightened safety measures brought on by the pandemic will likely remain in place for some time. Here’s where promotional totes and bags fit in the current market, and some ideas for selling them…
Read MoreAs I do each year, I first reflect on my experiences of the previous year. Then, using the benefit of having had those experiences, I make plans for the new year. Last year confirmed several important business philosophies for me. Here are four of them and how you can apply them to your own promo business…
Read More
Assisted living facilities, primary care doctors, dental offices—all have had to learn and adapt as they balance staff and patient safety with business and operational needs. Distributors have had to adapt, too, as they look to keep providing health care customers with the best and most critical print and promotional products—PPE and otherwise…
Read MoreSome suppliers have seen an increase in athletic apparel as distributors have pivoted to work-from-home kits and employee wellness-outside-of-the-office programs for their end-user customers. Here are some leading trends in athletic and performance apparel and tips for increasing order value in this category…
Read More