When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…
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A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…
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For the first installment of Decoration Diaries, Qais Arabo tells us how his company completed a complex jacket project for a luxury department store with its in-house screen printing and sewing capabilities, and in the process overcame a few challenges including dye migration and hand sewing…
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When it comes to branding, it doesn’t get more iconic than the Solo Cup. The secret lies in its simplicity. Sure, nowadays there’s an embossed logo on there, but it’s pretty much just a plain red cup. And yet, it’s instantly recognizable. How do you turn that kind of design perfection into branded merchandise that does justice to the original?…
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The most significant impact a company can make is with their customers and their community. Now more than ever, communities have to band together. I want to tell you about a few new ways to take care of your customers and your community, the effects it can have on your business, and why we’ve worked really hard to be known as more than “the pen people”…
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While things are different right now, the entire universe hasn’t been upended to the point where we’re all going to start wearing drab jumpsuits. Fashion is still fashion, and thanks to the internet and TV, we can still keep track of the newest looks. We can use that as our primary yardstick for what people want…
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WHOOPLA, a distributor based in Encino, Calif., sends out two to three self-promo kits a year. Its latest, meticulously crafted and fully themed in ’80s arcade branding, is already a smash hit, generating multiple orders totaling six figures in sales with 100 of the 200 total mailings still to go. Here’s how it came together…
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With the fourth quarter upon us, we assembled this quick selling guide of what you should know about Q4. Below, you’ll find some tips and advice on trends and expectations for this year, along with a hand-picked collection of products for Q4’s in-demand categories. We hope it points you in the right direction for some year-end sales…
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With the current state of the global economy making every transaction even more crucial than usual, it’s a critical time to review what’s working and what’s changed in sales. To explore some sales tactics and advice for the new normal and beyond, we connected with a trio of distributors and a sales manager at a major supplier…
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Pre-pandemic, sun protective clothing was one of the fastest growing segments of the entire apparel industry, with the rising popularity of outdoor leisure activities contributing to that growth. Now, with indoor activities essentially off-limits as we attempt to stop the spread of coronavirus, those outdoor activities have only grown in popularity…
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