As part of our 2019 Top Distributors list, we looked at some of the industry’s fastest-growing promo distributors. Winbrook increased its promotional products sales by 42.86 percent last year. Real Sourcing Network LLC grew its upstart promotional products business by 744.44 percent. We talked to both companies to find out how they did it—and what other promo businesses can learn from their success…
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When I started in this industry 20 years ago, I was simply known as “the T-shirt guy.” People on campus didn’t know my name, but they knew what I did. At the start, we weren’t even proofing artwork digitally. That concept is unfathomable today, but it’s just one area that shows how much things have changed. Now, it’s about more than just selling products…
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LinkedIn bills itself as “the world’s largest professional network with more than 562 million users in more than 200 countries and territories worldwide,” and as such, it’s a good place to find people and build business relationships…
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Facebook is a great tool to connect with friends and family you haven’t seen in a while (or to remind you about upcoming birthdays). But, if you’re not using it for your business, you might be missing out on a great opportunity…
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Twitter is one of the top social media platforms based on active users. While not all 326 million of them are going to be relevant to your business, the numbers put into context the kind of reach and impact Twitter can have for businesses…
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We previously covered Instagram with an in-depth look at how the ever-popular social media channel allows brands to promote their business and stay in front of audiences. Here are a couple more tips for getting the most out of the mega-popular platform…
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One of the most critical data points to measure is return on investment, or ROI. If you can show your clients exactly what their money got them, it’s a powerful thing, an affirmation that their investment in you was worth every penny. And if you can see how your own marketing efforts performed relative to the cost, you can tweak and experiment to get the most bang for your buck…
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It’s an unlikely source of inspiration for promo, but “Dude, Where’s My Car?” did give us this weirdly applicable line from Ashton Kutcher: “Your best T-shirt should be like your bed—it just feels like home when you are in it.” That’s a pretty good tip for promotional T-shirt design, but we figured it’d be good to also ask some industry experts…
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Ten years ago, if you wore sweatpants and a racerback tank in public, friends would ask if you were headed to the gym. Then, you would have to shamefully say you were actually heading to Chipotle to scarf down a burrito, which was usually met with a judgmental head nod. Flash forward to 2019, and athletic and performance apparel is a streetwear staple…
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Obviously, business owners, principals or businesspeople in general want to create a loyal customer base. That’s how their businesses stay afloat. But, how do you go beyond that? How do you create a customer base that can’t get enough of your products or services?…
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