In 2017, our Top 50 promotional products distributors totaled $5.033 billion in sales. How did these powerhouse distributors get there? We asked six of the top earners and fastest growers from this year’s Top 50 list for the secrets to their success…
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Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…
Read MoreNobody can deny the ubiquitous presence of social media marketing, so it is compelling to inspect which channels have proven most effective for B2B marketers. LinkedIn, which 97 percent of B2B marketers use for their content marketing efforts, took the top spot in a Content Marketing Institute survey…
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As one of our favorite films, 1987’s “The Princess Bride” contains a number of unforgettably humorous and pithy lines. Many utterances possess both descriptions, with our top combination being, “Get some rest. If you haven’t got your health, you haven’t got anything,” which Count Rugen suggests to Prince Humperdinck after the latter explains his lengthy…
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Socks are no longer just the layer of clothing that comes between your feet and your crocs (no judgment). These days, socks are a fashion statement. Believe it or not, they’re taking the style world by storm, and we’re predicting that promotional socks are going to change the promotional game, too…
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The Masters is over and that means your customers are inquiring about golf promotions. In 2016, there were over 800,000 golf tournaments totaling $4 billion of sales opportunities. Are you getting your piece of the pie? Gold Bond’s new Interactive Golf Guide will help you navigate the sport of business. (read more)
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When Promo Marketing’s editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…
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While we love central heating and Netflix marathons as much as the next person, when temperatures begin to heat up, there’s nothing we enjoy more than hitting the great outdoors. From company picnics to bocce ball tournaments, outdoor events give everyone a chance to breathe some fresh air and take part in nature’s beauty. And…
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Despite the prominence of screens and keyboards in daily life, writing instruments remain big sellers, and there are multiple encouraging reasons for this. Here’s why promotional pens and writing instruments are still a trusty source of sales business for promotional products distributors…
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Much like someone who is starting the daunting challenge of going to a gym for the first time (we say this from experience), distributors might look at the plethora of athletic promotional apparel in front of them and wonder where the heck to start…
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