Augmented reality (AR)—10 years ago, this technology would have seemed like a concept that only belonged in “The Matrix” movies. Flash forward to 2018, and this technology is no longer just a concept, it’s the next big thing for the promotional products industry.
Read MoreEditorial Type: Trends/Analysis
Which Presidential Candidate Spends the Most on Promotional Products?
Presidential campaigns spend a lot on branded merchandise, like signs, hats and T-shirts. But which 2016 candidate spends the most on political campaign products?
Read MoreCoachella Music Festival Creates Branded Virtual Reality Headset Giveaway
Last week, we told you about McDonald’s Sweden’s venture in virtual reality, with its virtual reality headset giveaway. Now, Coachella music festival—held in Indio, Calif., each year—is releasing its own version of the virtual reality headset, according to The Verge. Attendees of this year’s festival will be shipped…
Read MoreWhat’s the Deal with Genderless Clothing?
Last week, Zara launched the brand’s new genderless clothing line. The collection, called “Ungendered,” features 10 unisex pieces, like denim, shorts, sweatshirts, sweatpants and tanks. Launched under the TRF line, the online storefront features both male and female models wearing the same basic clothing pieces. Zara, however, is not the first brand to launch a genderless clothing line.…
Read MoreNBA Turns to ’90s Nostalgia for Promotional Push
The ’90s have been making a full comeback lately in everything from fashion to television programming. Now, the NBA is following suit, attempting to capitalize on its nostalgic fan base with ’90s theme nights and promotional products. SB Nation highlighted some of the throwback merchandise…
Read MoreVideo: Medal and Sanitizer Spray from the 2011 Broad Street Run
Video showing the congratulatory medal given out at the 2011 Philadelphia Broad Street Run and a sanitizer spray pen given out at the prior registration event.
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